PPC & Conversion Mastery – Jay Abraham & Chris Cardell

Dear Colleague,There’s a very good reason that those nice people at Google are Billionaires.They are worth billions because they have created possibly the most powerful, effective and profitable advertising system the world has ever seen.Pay per Click Advertising is transforming the world of Marketing for all smart business professionals.Thousands of businesses across the world, small and large, have found a way to deliver thousands of customers to their websites and make profits that would have been unthinkable before Pay per Click came along.In an average quarter, (three months) Google can generate $1.6 Billion in revenues, primarily through Pay per Click advertising.Given that you can tell within a few days whether your PPC (Pay per Click) campaign is working, why would the world’s smart marketers spend $1.6 Billion dollars in three months with Google? Because ………Session 1 – Tuesday, January 12 at 12pm PT (3pm ET and 8pm UK Time)Focus: “Maximizing your PPC campaigns.” (Remember, you can re-listen at your total convenience.)How to select the best keywords for your PPC AdvertisingHow to avoid the mistakes that cost businesses a fortune in lost PPC profitsAdvanced keyword strategies that less than 1% of business professionals are aware ofKeyword matching – Why, When and HowDeciding How Much to BidDeciding on your Daily BudgetLocal / Geographical searchHow simple changes to your campaign settings can mean the difference between success and failureIf you’ve struggled with Pay-Per-Click, how you could be just one or two steps away from succesSession 2 – Tuesday, January 19 at 12 pm PT (3pm ET and 8pm UK Time)Focus: “Advanced PPC Strategies to Double or Triple Your Response”The ‘R’ Word – How it made the Google owners Billionaires and what it can do for youHow to set your prices more effectivelyHow to write successful PPC adsQuality Score — What is it and how does it help determine the success, or failure, of your campaign.Changes in your copy that can produce a 50-200% increase in clicksThe importance of headlines in your adsHow to beat Google at their own gameCapitalization StrategiesConversion trackingSession 3 – Tuesday, January 26 at 12pm PT (3pm ET and 8pm UK Time)Focus: “Essential Website Conversion Strategies”Website and Landing Page Copy OptimizationWhat to say to your Customers when they arrive at your websiteHow to turn visitors into buyersSplit testing Landing Pages (this section alone will blow your internet marketing mind!)Split testing and conversion ratesUsing the Google Website OptimizerLanding Page HeadlinesLanding Page copyThe link between Landing Pages and Quality ScoreSqueeze pages and how they can double your conversionsMaking sense of it all – reading your campaignHow to increase your conversion rates by 50%, 100%, 200% or more (I’ve achieved this again and again and we’ll be working together to do the same for you)Session 4 – Tuesday, February 2 at 12pm PT (3pm ET and 8pm UK Time)Focus: “PPC and Website Conversion Master-class: The Secrets of the PPC and Internet Marketing Millionaires”The one time when you should bid too much for a keywordKeyword status and how to beat the systemHow to get into the top three listingsDynamic Keyword InsertionAd schedulingManual Bidding vs. Automatic BiddingCost per Action CampaignsAd Delivery OptionsGoogle’s Bid SimulatorDomain Name StrategiesNegative keywords and hidden profitsPPC Strategies for Yahoo and MSN/Bing SearchProduct Testing and PPCThe XXX Strategy — How I increased my CTR on all of my campaigns by 70% in one weekThe Display Strategy that Google never mentionsTag: PPC & Conversion Mastery – Jay Abraham & Chris Cardell Review. PPC & Conversion Mastery – Jay Abraham & Chris Cardell download. PPC & Conversion Mastery – Jay Abraham & Chris Cardell discount.