How to Create Maximum Impact Radio Advertising – Dan O’Day

Dan O’Day is widely recognized as Radio’s “Advertising Guru,” having taught radio stations, ad agencies, and businesses in 37 different countries how to create money-making advertising.He’s the person the Radio Advertising Bureau turned to to create the industry’s first certification course for copywriters (the CPCC).The ultimate, comprehensive guide to creating the kind of radio advertising that produces results for the advertiser… and re-orders for the radio station and/or ad agency.Radio advertising guru Dan O’Day has produced an astonishingly detailed, 7-hour audio seminar — the equivalent of six CDs, painstakingly indexed to maximize your ease in accessing the information you need.The producer’s most valuable toolThe true definition of “Radio Advertising”The one thing your commercial must doThe “branding” mistakeThe folly of selling the product or serviceThe three goals that every commercial must accomplishAdvertiser-Focused vs. Consumer-FocusedIdentifying your Unique Selling PropositionImportance of DifferentiationAdvertising = Problem-SolvingRadio as a Visual Medium“Test Drive” CommercialsPainting Pictures vs. Selling Facts & FeaturesKey difference between Radio and Newspaper AdvertisingRadio Advertising as a Linear ExperienceThe WHAM PrincipleAdvertising = EducatingIntersecting Common Human Behavior & ExperienceGiving people an Excuse to Buy (two key methods)How to get people to act on your sales message immediatelySelling with EmotionsFourteen Key Questions to ask before you begin writingThe motivating power of Active LanguageAvoiding Commercial BabbleSpeaking Your Audience’s LanguageCore Message: The life or death of your campaign!Call to ActionAnticipating (and overcoming) ObjectionsSelling by Telling the TruthSelling via Story TellingWhat every “story” commercial must do (but most do not)Showing vs. TellingSoft Sell vs. No SellComedy Commercials (and why most of them fail)How to use an “announcer” within a comedy spotHow to use “characters” to sellAudio Image GeneratorsUsing A Child’s Voice (most commercials hurt themselves by using children!)Effective use of MusicThe one thing you should never do when using music in a spotMusic in Commercials: What is Legal? What is Illegal? (Dan corrects eight common misconceptions that could cost you a fortune in legal judgments!)Your HeadlineUsing Questions to Command AttentionThe “Perfect” Length of a Radio CommercialShould you mention the advertiser’s website?How to advertise websitesClient-Voiced CommercialsPhone Numbers in commercialsAddresses in commercialsAn Underused Advertising Weapon: Straight Talk CommercialsIdentifying Your Target AudienceSeven Deadly Sins of Radio AdvertisingGet How to Create Maximum Impact Radio Advertising – Dan O’Day , Only Price $47Tag: How to Create Maximum Impact Radio Advertising – Dan O’Day  Review. How to Create Maximum Impact Radio Advertising – Dan O’Day  download. How to Create Maximum Impact Radio Advertising – Dan O’Day  discount.