Mike Rhodes – Google Shopping

Mike Rhodes – Google ShoppingGoogle ShoppingThis course will get you from complete beginner with Google Shopping Ads to highly competent in a very short space of time.We’ll cover the main three ‘rocks’: Your store, Google Merchant Centre & Google AdWords.Plus we’ll discuss the other things that make for successful shopping campaigns, such as bidding, feed management, tracking & what can go wrong!LessonsIntroductionSetting Up Your Store (using Shopify as the example)Google Merchant CentreSetting Up AdWordsProduct GroupsAdWords TrackingAdWords BiddingFeed ManagementRemarketingTroubleshootingOther Options (extensions, reporting, youtube & gmail)Bonus Module – Mike speaking at Business BlueprintCourse Outcome:You’ll understand why & when to use Shopping adsHow to setup the 3 key componentsHow to bid properlyHow to manage a product feedKnow what can go wrong & how to fix itGet Mike Rhodes – Google Shopping download