Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?Essays also address: The challenges of sustaining luxuryThe importance of remaining rareThe artification of luxuryWhy luxury should not delocalizeAdapting the luxury organization to the webAn exploration into consumers’ psychology of luxury pricesThe distinct business models of luxury brandsGet Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer, Only Price $29Tag: Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer Review. Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer download. Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer discount.