Certification: Copywriting Mastery – DigitalMarketer

Certification: Copywriting Mastery – DigitalMarketerCopywriting Is Hard, We Made It Simple…Become a Certified Copywriting MasterDiscover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!What’s Inside Our Copywriting Mastery?How to Make Your Offers Stand Out From The CompetitionAs a copywriter, marketer, or business owner, you’re constantly struggling to get your product or service to stand out in a sea of options—a sea that grows bigger every day. Instead…Learn how ONE simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (HINT: this is an essential component of writing a breakout sales page)…Leverage our “Buyer Persona Worksheet” to create an in-depth psychological buyer persona and make it easy to create audience-specific messages…Classic, Direct-Response Copywriting Conventions, Updated for DigitalLearn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of 6- and 7-figure copywriters…Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from eCommerce, B2B, B2C, service companies, nonprofits, and more…Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…Uncover “The 4 U’s” and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…A Treasure Trove of Copywriting Tips, Templates, & TacticsGet instant access to our proprietary tools, guides, checklists, and more!Learn the “3 Rules of Selling” that all copywriters should have taped to their computer monitor…Get our ultimate “Master Copywriting Checklist” with 37 essential copywriting secrets from the world’s top “A-List” copywriters…Use our “Hall-of-Fame Classic Sales Letters” to swipe” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…A Treasure Trove of Copywriting Tips, Templates, & TacticsYour Direct-Response Copywriting Certification tells the world that you can produce effective copywriting anywhere and…Acquire new leads and increase revenue for your business through powerful, customer-centric copy…Show your agency customers that you are a Direct-Response Copywriting Specialist and attract and retain better, higher-paying clients…Set yourself apart from other marketing professionals with a specialized skill that’s highly valued in today’s competitive job market (or use it to leverage a raise or promotion from your current employer)…Train members of your own team to ensure that they’re up to speed on the latest trends and best practices…Showcase your badge and certification on your website, your LinkedIn, or even print it off for your office wall…From generating awareness & building engagement, to fostering excitement and turning customers into active promoters of your business…Copywriting plays a HUGE role in every aspect of marketing, creating endless opportunities for applying what you learn from our Copywriting Mastery.What If High-Converting Copy Could Flow Effortlessly From Your Fingertips?Imagine for a minute…No more procrastinating writing your sales letters, email campaigns, product descriptions…No more battles with a blinking cursor tormenting you from an empty page…No more struggling to pull the words out of your head and get them onto the screen…No more “hoping & wishing” that your campaign converts with so-so copy…The truth is when you master copywriting the words seem to just… fall into place.But how do YOU get to that point?It might feel like a pipe dream, but it’s exactly what “Master Copywriters” do every day.And I’m going to let you in on a little secret they don’t want you to know:Master copywriters don’t possess any kind of “divine gift”.They are “masters” merely because they practice—almost religiously—certain “Principles of Persuasion”.And it’s those rules of writing that allow them to pump out compelling copy that converts repeatedly.Because the reality is…Anyone Can Learn To Be A Great Copywriter (With The Right Training)And that’s what our Direct-Response Copywriting Mastery is all about…In this training, we partnered with some of the best minds in copywriting to share these time-tested, established practices and the fundamental methods that master copywriters still use today to appeal to a digital audience.Additionally, we’ve mixed in some of our own proprietary tools and techniques so that you can hit the ground running with proven copy patterns that grab your readers’ attention…and keep it.This top-to-tails course will walk you through the foundational elements of great copywriting, the advanced strategies from some of the world’s best writers, and provide you with PROVEN plug-and-play templates so you can craft a winning sales message from scratch…Even if you’ve never written copy before!Copywriting Is The Art & Science Of Writing Words That SELLRegardless of your digital marketing specialty, we all have to “sell” something!Media buyers & traffic acquisition specialists have to “sell the click” in their ad copyEmail marketers have to “sell the open” in their subject linesEven content marketers have to “sell an idea” in every blog postThis is why EVERY marketing professional needs to have strong copywriting skills.The good news is that…The “Principles of Persuasion” Work No Matter What You’re WritingThe techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.So if you’re a marketing professional looking to take the next BIG step in your business or career…It’s time to become a better copywriter.And this Copywriting Certification is your first and biggest step in accomplishing just that.Become a Certified Direct-Response Copywriting SpecialistWhat’s Included:6 NEW Core Modules42 NEW Video Lessons76-Page Copywriting Mastery Workbook that makes note-taking and test-acing a breezeStudy Guide & Pacing CalendarAWAI’s 2009 Hall of Fame — 50 Best Sales Letter & AdsAWAI’s 30 Top-Performing Copywriting Samples to Study & StealWhat Will I Learn?Module 1 OverviewStart Here – Copywriting DefinedLesson 1From the InstructorLesson 2Copywriting and the Value JourneyLesson 3What is CopywritingLesson 43 Fundamental Rules of SellingLesson 5Defining the ProspectLesson 6Connecting with the ProspectLesson 7The Big Idea, The Power ofLesson 8Research OverviewLesson 9Secret Simple Formula for a Successful Sales LetterLesson 10Recap: Everything You Already Know!Module 2 OverviewDiving Deeper Into Effective CopywritingLesson 1The Theory of ResistanceLesson 2Write Like You TalkLesson 3The Secret of Writing With PassionLesson 4The Power of StoriesLesson 5Find Your VoiceLesson 6Writing Your StoryModule 3 OverviewWhat is Your Copy Really Selling?Lesson 1It’s All About The BenefitsLesson 2The Future BenefitLesson 3Lead Magnet ChecklistLesson 4Deeper BenefitsLesson 5Your Unique Selling PropositionModule 4 OverviewPersuading Your ProspectLesson 1Connecting With Your ProspectLesson 2Myth of “You”Lesson 3The Principle of IntimacyLesson 4Power EmotionsLesson 54 Examples of Core Buying Emotions in CopyLesson 6The Golden ThreadLesson 7The 4-Legged StoolModule 5 OverviewAnatomy of a Successful Sales PromotionLesson 1HeadlinesLesson 2LeadsLesson 3The Sales ArgumentLesson 4The CloseLesson 5GuaranteesLesson 6The P.S.Lesson 7The Secret of TransupstantiationLesson 8Putting it TogetherModule 6 OverviewCopywriting Secrets from the MastersLesson 1Copywriting Secrets 1-10Lesson 2Copywriting Secrets 11-20Lesson 3Copywriting Secrets 21-30Lesson 4Copywriting Secrets 21-30Lesson 5The End & Getting CertifiedAre you interested in? Certification: Copywriting Mastery – DigitalMarketer Download, copywriting mastery, landing page copywriting mastery pdf, copywriting explained, example of copywriting work, copywriting mastery academy.Purchasing Certification: Copywriting Mastery – DigitalMarketer course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.