Data Presentation & Visualization – Lea Pica & Judah Phillips

Learn how to present data to change minds and facilitate actionAre your executives and clients falling asleep during your data presentations?Chances are your slide design and data visualizations are obscuring your valuable insights, and you’re not communicating in a way that changes minds.This course will give you a fresh new toolbox that will get you and your data presentations remembered and acted upon.In just 5 sessions, you’ll be able to…successfully think about understanding, organizing and planning for success with digital analyticsdeliver insights in way that makes people actually care and do something about itcreate effective and impressive slide decks to tell stories with databuild powerful and interactive data visualizations with Google Data StudioThrowing numbers at people doesn’t work – tell stories with data to get resultsStories are very effective tools to communicate data and analysis. Narrative is the way we simplify and make sense of a complex world. Storytelling with data supplies context, insight, interpretation—all the things that make data meaningful and analytics more relevant and interesting.Best stories combine both evidence of analysis and data, plus adds a point of view or example that involves real people and organizations.Engaging presentations can lead to people caring about data, and taking action about itBut even stories and great presentations alone are not enough. You also need to learn how to follow-through and close out analytical activities in ways that help people make decisions that lead to net positive business outcomes.This course willteach you how to tell compelling stories with datashow you how to craft engaging slide decks and dashboardshelp you change hearts and minds to act upon the dataThis course is right for you if…You need to share data from marketing campaigns, A/B tests or analytics with clients or colleaguesYour skills with building slide decks could use an improvementYour presentations are not leading to actionThis course is probably not for you if…You’re an award-winning slide deck designerYou’re a master storytellerSkills you should have before taking this courseBasic digital analytics knowledge, familiarity with tools like Google AnalyticsYou’ve built a slide deck before with PowerPoint or KeynoteYour full course curriculumData presentation & visualizationLesson 1Introduction + ConceptualizeDuring this session you’ll learn how to avoid typical pitfalls when presenting data to clients, such as failing to communicate clearly and flat out boring them.Topics covered:ConceptualizationHow to identify what your audience wantsTurning statements to insightsDigitizing planExercises + Q&ALesson 2Visualize: design like Andy WarholThis class will cover data visualization approaches, ranging from how to resist slide fluff to design principles and style guides.Topics covered:Gestalt visual principlesDeath by powerpointWhite space, typeface, color, imageryProductivity tipsLesson 3Visualize: data designLea’s final session will cover her PICA methodology – Purpose, Insight, Context, and Aesthetics. This will bring together principles from the previous two sessions, to ensure that your presentations are not only visually appealing but convey insights effectively & succinctly.Topics covered:Common viz violationsChart animationTime-saving tricksExercise – detox your own chart in GDSLesson 4Analytics strategy: the process for successful digital analyticsDuring this session, listen to the words of wisdom learned from doing digital analytics for more than 15 years – from long-time digital analytics practitioner Judah Phillips- about how to successfully think about understanding, organizing and planning for success with digital analytics:Learn the mindset of analyst that results in helping people make better decisions – vs – the non-analytical mindsetExplore different phased approaches for understanding how to execute digital analytics work, from the phase 0 until the endFigure out how the pieces of the puzzle fit together – from core concepts to cutting-edge new ideasLearn what it means to govern digital data and how to get started doingIdentify some key takeaways to apply at the office tomorrow and do even better with digital analyticsLesson 5Analytics strategy: socializing analytical results for enabling business decisionsDuring this sessions, reconnect with Judah Phillips, to learn how to follow-through and close out analytical activities in ways that help people make decisions that lead to net positive business outcomes:Learn the way to deliver the results of digital analytics so people will actually care and do something about itGain insight into how to prepare an analytical deliverableGet a perspective on the different approaches and helpful ideas for creating dashboards and building data visualizationsUnderstand how ethics and privacy play a part in socializing data and getting resultsFind out how to tie analytical work back to economic outcomes and valueData Studio MasterclassLesson 1Data source connections and requirementsThis lesson will cover different types of data sources you can work within Data Studio. You’ll also learn some methods of aggregation, or what kinds of questions you can ask of your data. You’ll bring your data in from GA and Google Sheets.Topics covered:Connecting to data sourcesProfit ratio & formulasTypes of date fieldsLesson 2Building your first reportThis class covers best practices for visualization, as well as the methods available within Google Data Studio. You’ll learn to make your data stand out and create visualizations that communicate clearly and meaningfully.Topics covered:Themes and layoutsScorecard & table visualizationsGeo mapsLesson 3Chart options and principles of visualizationThis class addresses the questions of: how do we filter this data? How do we ask questions of this data? How do we create more interactive data?Topics covered:Category filtersTime filtersField filtersLesson 4Putting it all together – full report workshopYou’ve learned different fields and data sources and how to connect them, different types of visualizations, and different forms of filters. In the last class, you’ll bring it all together and create interactive dashboards.Topics covered:Demographic breakdown dashboardTraffic source dashboardGeographic dashboardGet Data Presentation & Visualization – Lea Pica & Judah Phillips , Only Price $57Tag: Data Presentation & Visualization – Lea Pica & Judah Phillips  Review. Data Presentation & Visualization – Lea Pica & Judah Phillips  download. Data Presentation & Visualization – Lea Pica & Judah Phillips  discount.