Wilcox The Focus Framework

Learn How to take your Next StepEvery exercise has a step-by-step video.42 Videos12+ HoursWorkshop ContentSame exercises I teach at accelerators$5,400 Value5 days worth of workshopsFinding Product-Market Fit is overwhelming.The FOCUS Framework changes that.Table of ContentsEvery step you need to find Product-Market Fit.Workbook 1: Finding Early AdoptersDeclaring VictoryIdea GenerationCustomer Storming and Role-izingWho are your Early AdoptersSCALE your Segments50 ways to talk to 5 PeopleInterview Channel CostingHow to Ask for InterviewWhat to AskInterviewing Like a Pro5 Interview CheckpointYou’ve Found your Early Adopters When…Workbook 2: Offer TestingWhat is Offer Testing?Interview AnalysisProblem SynthesizSolution IdeationOffer DesignPath to VictoryOffer Experiment DesignSuccess Metric StoplightFailure ProtocolYou’ve Validated your Offer When…Workbook 3: Currency TestingWhat is Currency TestingCurrency LadderCurrency CalculatorCurrency Experiment DesignIncreasing your Conversion Rate with A/B TestingIncreasing your Conversion Rate with Solution…How to Pre-Sell AnythingScience of PricingHow to Test your PriceYou’ve Validated your Currency When…Workbook 4: Utility TestingUtility Testing vs MVPWhat Features Should you Utility Test?How to Build a Utility TestUtility Testing MetricsUtility Testing DesignIncreasing Customer LifeTime ValueIncreasing your Viral CoefficientYou’ve Validated your Utility When…Workbook 5: ScalingScaling to VictoryBuilding your Dev TeamScaling your SolutionScaling your ChannelsScaling your SegmentsYou’re Finished Scaling When…