Infographics That Bring Traffic and Sell – Anna Vital

12,118.00

Course descriptionWant to increase your traffic organically?That’s exactly what I wanted when I started my website with zero traffic, no subscriber list, and a massive debt from law school.I tried everything from blog posts to videos but nothing increased my traffic enough to keep my business going, until I discovered infographics. That was 6 years ago.Now I generate 10 million page views with just a handful of infographics.After six years of experimentation with design and writing, I discovered a system for creating infographics that generate traffic. I call it ‘persuasive design’.In this course, I am showing how to use persuasive design to create infographics that will bring you traffic.As long as you follow all the lessons and homework, I promise you that you will at least double your traffic.What You Get:Video lectures showing how to use all the toolsWorksheets – after each lecture there will be a worksheet that will help you complete an infographic fast and publish it, then measure the results for the next classTemplates – these are pre-designed templates you can modify to speed up the infographic making processBi-monthly webinars – after you finish the course, you and I and other students will come together every month to share with each other our insights, successes, and failures.Downloads – I will share with you datasets and scripts I use to automate my work in Adobe IllustratorBONUS: I will give you the exact design templates I am using to create infographics. The templates will only be shared with people who take the course.BONUS 2: FOR FIRST 40 STUDENTS ONLY: half-hour individual session with me to brainstorm infographics specifically for your business/job  (SOLD OUT)BONUS 3: You will get my email templates for pitching infographics to the media.Results:You will see the results immediately during the course since we will be making and publishing infographics of your choice and getting traffic for your website.As long as you do the homework, you will at least DOUBLE your traffic.What You Will Learn:In this course, you will create an infographic on a topic of your choice using Adobe Illustrator (free during the 30-day trial). You will then publish this infographic and generate traffic using this infographic to your website.Before you finish your first infographic, we will create smaller infographics using PowerPoint and Keynote (one of them you most likely already have as part of your operating system).Whatever your background (most people taking my class are writers, designers, marketers, and startup founders, but anyone can learn this), you will learn these:how to create an infographic that will bring you traffic (one that people will click on)how to create an infographic that will bring you repeat visitors (one that people will read and want more of)how to work within a budgethow to work within your skillsethow to find credible data (data that people will trust)how to create a story combining narrative data and numeric datahow to plan, execute, and promote an infographic from start to finishhow to create charts of different kinds (bar, pie, line, Sankey, cord, bubble, sunburst, radar, Venn, Gantt, heat map, choropleth map, stream graph, and a few more)how to find effective visual analogies that make your infographic make sensehow to design like an artist – using color schemes, type, composition, and an underlying grid structurehow to use various infographic tools to speed up the process (this overview will include both free and paid tools)how to distribute your infographic so that it is featured in the mediahow to share your infographic on social media to make it viralPrerequisites: a desire to learn, a topic on which you would like to create, and access to Adobe Illustrator (free or paid version – does not matter).Course Start Date: Enrollment open now. Take the course at your own pace.The course normally takes 6-8 weeks to finish.Pre-register now to have access to course preview materials and to participate in the development of the course.Why take this course:It is still day one of infographics. Even though they have been around for a few years now, infographics build audiences and bring traffic like no other visual medium. Infographics, when done right that is. Learning this skill now, you will start growing your audience and your business sooner.What will happen after the course:After you finish the course, you will have already published infographics, plus you will have completed your one big infographic, published, and measured the results. You have the option of continuing to learn and taking an advanced class where you will learn to scale your infographic production.Course CurriculumIntroductionIntroduction to infographic designHow this course will make you into an infographic designerAnna’s story of how she learned to make infographicsHOMEWORKChapter 1 – Visual ThinkingInfographic and your visual brain – how they work togetherThe steps of the infographic making processChoosing the right type of infographicsIntroduction to types of visualizationDOWNLOAD – How To Think Visually (infographic cheat sheet)HOMEWORK – 1Chapter 2 – Planning for Traffic and Going ViralIdea generationGenerating viral infographic ideasHow to discover a high-traffic topicStrategies for visibility in searchTechniques for discovering your topicHow to go viral (long term and short term)HOMEWORK – 2Chapter 3 – Visual Storytelling and CopywritingPersuasive writing that leads to user engagementThe anatomy of an infographic storyHow to write for infographicsInfographic sketching strategiesSketching examplesSketching the infographic – the inside lookDOWNLOAD – Worksheet for persuasive writing on your topicHOMEWORK – 3Chapter 4 – Using Design ToolsWhat you will learnIntroduction to infographic toolsSpecialized tools vs generic toolsMaking infographics in PowerPoint and KeynoteIntroduction to IllustratorGenerating layouts in Adobe IllustratorCreating charts in illustratorTools for each chartBuilding advanced charts in D3.js and IllustratorDOWNLOAD – Infographic templates for PowerPointDOWNLOAD – Infographic templates for IllustratorDOWNLOAD – Universal icon setDOWNLOAD – Shortcuts in Adobe IllustratorHOMEWORK – 4Chapter 5 – Making Your Infographics BeautifulWhat makes infographics beautiful – overviewHow to copy a color schemeColor toolsCreating attractive color schemeUsing and combining fontsTechniques for creating illustrationsCreating and managing icon setsIntegrating charts and illustrations in Adobe IllustratorDOWNLOAD – Icon set starter kitDOWNLOAD – Color WheelDOWNLOAD – Pre-Designed Color SchemesWhat makes infographics beautiful – overviewHOMEWORK – 5Chapter 6 – Publishing and Getting TrafficHow to get trafficFrom publishing to going viral – the strategyFrom 1,000 views to 1,000,000 viewsHow to build viral campaignsThe anatomy of a viral loop campaignPitching infographics to the mediaDOWNLOAD – Email templates for pitching infographics to the mediaHOMEWORK – 6Chapter 7 – Scaling Infographic Production to Get More TrafficIntro to infographic automationHow to budget an infographicOutsourcing infographicsComparing infographics in price vs quality on Behance, Upwork, Fiverr, 99DesingnsHOMEWORK – 7Chapter 8 – Avoiding and Learning From MistakesWhat you should not worry about when planning your infographicHow to learn from other designers’ mistakesHOMEWORK – 8Chapter 9 – The Future and Making Evergreen InfographicsChoosing evergreen topicsCreating interactive and dynamic infographicsHow to work with datasetsHow to calculate the ROI of an infographicInfographic resources – how to keep learning after this courseDOWNLOAD- Infographic ROI worksheetDOWNLOAD – Reusable infographic resourcesDOWNLOAD – Free dataset resourcesHOMEWORK – 9Chapter 10 – LIVE EVENT – Sharing results and learning from experienceQ&A Live Session September 14th, 2017 at 1-2 pm PSTGet Infographics That Bring Traffic and Sell – Anna Vital, Only Price $77Tag: Infographics That Bring Traffic and Sell – Anna Vital Review. 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