Brian Cugelman – Digital Psychology & Behavioral Design

Students will learn the core emotional drivers and cognitive processes that explain how users use technology. Students will learn the core psychological strategies, with examples of common design components, to help them connect theory to practice.Purchase Brian Cugelman – Digital Psychology & Behavioral Design courses at here with PRICE $899 $113Brian Cugelman – Digital Psychology & Behavioral DesignLearn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.By better understanding the broad psychological principles that drive online engagement, this course will help you focus better, make better decisions, and build higher-converting products.Introduction video (4 minutes)This video file cannot be played.(Error Code: 102630)After taking this course, you’ll…Understand many of the key psychology principles used in CROMake better decisions based on human-insightBuild confidence in translating psychological theories into creative contentUnderstand several psychological strategies and design tacticsHave a better sense of the emotions that drive human behaviorParticipants at any level of digital marketing expertise will get value out of this class.Emily SHere’s what Brian will teach you…Students will learn the essentials of behavioral design, and gain a broad perspective on the psychology that drives online behavior.By better understanding the broad psychological principles that drive online engagement, participants will develop better judgement, make better decisions, and builder higher-converting products.In just 11 sessions, you’ll be able to…This course takes students through the behavioral design process, covering Dr. Cugelman’s various behavior change models that simplify the vast scientific literature into a few simple models.Students will learn the core emotional drivers and cognitive processes that explain how users use technology. Students will learn the core psychological strategies, with examples of common design components, to help them connect theory to practice.Learn how to use psychology and neuroscience to create better conversion experiences.This course will help you develop your skills in behavioral design, and help develop your niche in applying behavioral design to the digital skills of your choosing.Get Brian Cugelman – Digital Psychology & Behavioral Design downloadRather than following dogmatic industry conventions, this course will teach you the human factors that drive online behavior. You will be empowered to develop strategies and fresh thinking, inspired by a proper understanding of human behavior, rather than dogmatic conventions.As an introductory course to applied psychology, the course focuses on broad strategies and tactical UI elements, which will help you learn quickly, and better take advantage of everyday psychology design opportunities.The content is general enough that it applies to many areas of digital practice.This course is essential for you if …Want to learn the core psychology that is relevant to conversion-focused digital media professionalsYou work hands-on, where deeper human insight will help you make better and faster decisionsYou work in any organization where greater conversions will improve your bottom-lineThis course is NOT for you if…You are starting out in digital media, and are not yet familiar with the basics in your chosen practice area.You expect to be spoon fed tactical psychology, such as dogmatic rules saying “psychological technique 847 always produces a 5% lift”. This is a course on insight.You are only interested in your specific area, such as only doing design, only doing copy, or only doing analytics. The content cuts across man practice areas.Designed for anyone with basic knowledge of conversion optimization.This course is perfect for anyone who has a basic understanding of conversion optimization, UX and design as well as an interest in psychology and neuroscience.Students should have previously worked on a CRO project or campaign before taking this course.AboutBrian CugelmanWith an extensive career running online projects and studies for industry, non-profit organizations, governments, and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.In 2006, Brian launched AlterSpark, with a focus on merging behavioral science with creative design and data science. Over the years, Brian has helped numerous companies and institutions measure and improve their online campaigns for greater understanding and measurable results.Your full course curriculumDigital Psychology & Behavioral Design Training1Psychology and mediaThis lesson shows you what it means to apply psychology to technology.Topics Covered:Understand applied psychology in down-to-earth termsKnow the various ways you can apply psychology to techHow to focus on the bigger-picture in applied psychology2Our approach3Outcomes4Emotional motivators5Netflix sign-up emotional design audit6Behavioral media7Digital product places8Digital locators & facilitators9Behavioral UI10Behavioral UI: 11Behavioral UI: Motivation12Behavioral UI: Pressure tactic13Behavioral UI: Social influence14Behavioral UI: Deciding15Behavioral UI: Trust16Behavioral UI: Reinforcer17Designing processes18Psychology inspired designShow off your new skills: Get a certificate of completionOnce you have completed the course, pass a test to earn a CXL certification.Add it to your resume, your LinkedIn profile, or just get that well-earned raise.CXL Institute is an authorized LinkedIn education providerYou can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.How to find CXL Institute on LinkedInGet this course and 50+ others when you sign up for CXL InstituteThis course (and all others – full list here) are included with the CXL Institute subscription.At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.World’s leading practitioners teaching you their best stuff.50+ online courses on all things data-driven marketingNew courses added every single monthSign up for CXL Institute and get access to50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)4 Minidegrees that give you advanced level skillsGot a team, multiple users? Get our Teams All-Access plan instead.Get Brian Cugelman – Digital Psychology & Behavioral Design downloadPurchase Brian Cugelman – Digital Psychology & Behavioral Design courses at here with PRICE $899 $113