Mark Ritson – Mini MBA in Brand Management

By pressing download brochure you are agreeing to Mini MBA’s privacy policy and terms of use. This course is available for Pre-order and delivery within a few days.Mark Ritson – Mini MBA in Brand ManagementBigger brand brains begin here.Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.Download BrochureBy pressing download brochure you are agreeing to Mini MBA’s privacy policy and terms of use.Course featuresThe skills you need to stand out.10 on-demand lessons covering core modulesQ&A sessions with Mark RitsonAccess to Marketing Week & HBR case studiesMini MBA certificate and 36 CPD creditsVideo PlayerOur modulesComplete the Mini MBA in Brand Management in 10 eye-opening modules.Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.Module 01The What & Why of Brandthe concept of brand / brand equity / brand salienceModule length: 45 minsReadings: 4Study time: 2 hrsModule 02Brand Managementbrand management / brand planning / brand buildingModule length: 40 minsReadings: 4Study time: 2 hrsModule 03Brand Diagnosisbrand heritage / founders / brand researchModule length: 47 minsReadings: 4Study time: 2 hrsModule 04Targetingtarget marketing / mass marketing / two-speed planning / the long and the shortModule length: 41 minsReadings: 4Study time: 2 hrsModule 05Brand Positioningrelative differentiation / positioning statements / articulationModule length: 53 minsReadings: 6Study time: 2 hrsModule 06Brand Codesdistinctiveness / salience / codifying / brand executionModule length: 44 minsReadings: 4Study time: 2hrsModule 07Brand Objectivesfunnel building / strategic goals / brand strategyModule length: 53 minsReadings: 4Study time: 2 hrsModule 08Brand Architecturebrand portfolios / consolidation / diversificationModule length: 42 minsReadings: 4Study time: 2 hrsModule 09Tactical Executionfrom strategy to execution / disruptive consistency / codification / exemplarsModule length: 45 minReadings: 4Study time: 2 hrsModule 10Budgeting & Brand Trackingsetting the branding budget / zero-based budgets / brand healthModule length: 50 minsReadings: 5Study time: 2 hrsBrand ManagementDownload the calendarCheck out the detailed schedule of the upcoming instalments.Your ProfessorMark Ritson, a leading authority on marketing and brandMark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter.Here’s What You’ll Get in Mark Ritson – Mini MBA in Brand Management– Download Sample files “Mark Ritson – Mini MBA in Brand Management”Course Requirement: Mark Ritson – Mini MBA in Brand ManagementReal Value: $2066One time cost: USD 413Frequently Asked Questions For “Mark Ritson – Mini MBA in Brand Management”How to make payment for “Mark Ritson – Mini MBA in Brand Management” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . Because it is a safest and super security for you as well as for us.Is it safe?100% Secure Checkout Privacy PolicyEncryption of sensitive data and communication.All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.How can we deliver you the course?After you pay for “Mark Ritson – Mini MBA in Brand Management” on our library, please follow the download links in your account page here: |Mark Ritson – Mini MBA in Brand Management|In some case, the link is broken for any reason, our supporter will renew the download links and notify to your email within a few hours business day. Your patience is appreciated.How long do I have access to the course? How does lifetime access download?After enrolling, you have unlimited download to this |Mark Ritson – Mini MBA in Brand Management|  for as long as you like – across any and all devices you own.How to download “Mark Ritson – Mini MBA in Brand Management”?Enjoy “Mark Ritson – Mini MBA in Brand Management” in your account page.Download only one file at a time. Sometimes doing all of the files at once will lead to them all freezing.Also, please do not attempt to download to a mobile device. These should be saved to a computer and then synced to devices such as phones and tablets.You can also learn online instead of downloading, but we encourage you to download for better results and viewing quality during your learn. Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.What is the refund policy “Mark Ritson – Mini MBA in Brand Management”?We’ll Bear The Risk, You’ll Take The Results…Within 30 days of purchased |Mark Ritson – Mini MBA in Brand Management|, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.Have More Questions?Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!You want to get “Mark Ritson – Mini MBA in Brand Management?!!!YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !There are no reviews yet.Add a Review Cancel replyYou must be to post a review.