We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.Foxwell Digital – Optimizing and Auditing With Confidence and ClarityThis course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in 2021. (Yes, even in a post-iOS14 era!)It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.And to ensure you’re always at the top of your game, this 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team with updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.Buy nowWhy would you buy this course? Watch this video to learn more.Video ThumbnailTopics CoveredCourse Outline & Class TakeawaysDefining optimization and auditingHow to know when to audit an account and when to optimizeCommon issues and misconceptionsRecent changes in optimizations and auditing (iOS14.5)How advertising post-iOS14 is different from pre-iOS14Planning and strategizing the optimization process the right wayDaily, weekly, and monthly optimizationWhich metrics to look at when optimizingOptimizing through creative, audiences, bidding, and placementsTools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account auditsStep-by-step guides and checklists for accurately optimizing and auditingSetting attainable goals and expectationsCourse Also IncludesFoxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising ChangelogVideos IncludedOptimizing and Auditing with Confidence and Clarity.mp4•(1h 40m 14s)Foxwell Digital Webinar 7-27-21•(1h 37m 26s)FD Optimization Webinar Deck – Q3 2021.pdf•2.65 MBFoxwell Digital Delayed Attribution Worksheet.xlsx•20.4 KBFoxwell Digital ROAS Calculator.xlsx•31.8 KBFoxwell Digital Facebook Changelog.xlsx•64.3 KBSusan Wenograd – Susan Wenograd Media & Akvile DeFazio – AKvertiseSusan Wenograd & Akvile DeFazio join Andrew to discuss what signals they are looking at on (and off) Facebook when it comes to adjusting campaigns and readying their optimization skills post Apple iOS14.5 update.Susan Wenograd & Akvile DeFazio – Ways to Approach Optimization Post iOS 14•14 minsShane Cicero – Foxwell DigitalIn this interview Shane Cicero and Andrew Foxwell discuss the coming changes that will rollout with Apple’s iOS14.5 update, how they will likely impact the Facebook Ads Platform and how they are adjusting to continue optimizing in their clients’ accounts.Shane Cicero – The Coming Changes to the Facebook Ads Platform•14 minsTim Aton & Zach Hyde – Homestead StudioIn this Interview Tim Aton shares with Andrew how the Homestead team is currently optimizing their client accounts and their plan of attack as they move into a world post Apple’s iOS14 update.Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward.Tim Aton & Zach Hyde – Optimization and creative testing•15 minsRyan Kovach – Social OutlierRyan Kovach joins Andrew and explains the exact process that that the Social Outlier team uses and the metrics they consider before turning off underperforming ad sets.Ryan Kovach – How the Social Outlier Team Looks at Optimization•9 minsNick Shackelford – Konstant KreativeIn this Interview Nick Shackleford shares his screen and walks through his the metrics and tools he and his team focus on currently when optimizing their campaigns and how they plan to adjust as iOS 14.5 rolls out.Nick Shackelford – Optimizing Facebook Ads•21 minsQ4 Optimization Webinar ReplayIn the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it’s occurring right now.Topics include:The RCABP process and updates as it relates to Q4 2021Optimizing with MER and ROASOptimizing with UTMs (and how to pull the report)Optimizing with AEM, ATT, & CAPI (technical walk-thru)How we’re navigating data lossOptimizing with creativeOptimizing with exclusionsCBO vs. ABO in Q4Optimizing with manual bidding in Q4Optimizing with FB & IG ShopsOptimizing with other advertising platformsOptimizing during the Black Friday/Cyber Monday timeframeQ4 Optimization Webinar.mp4•(1h 05m 53s)TestimonialsStill the only course creator I will consistently recommend. Andrew Foxwell is one of the smartest digital advertisers out there.Jeromy SonneI often get asked where to teach and learn more about Facebook. I don’t do many digital products … because there are so many others doing such good products like Andrew Foxwell.Nick Shackelford – Konstant KreativeGrab this. Now. Andrew’s lessons and community work are hands-down the best source of Facebook knowledge out there.Martin PalsovicWanna learn from the best in our industry how to improve performance? Go and check out this course by Andrew Foxwell, which I highly recommend. I have learned so much from Andrew. He keeps pushing the industry in the right direction!Florian LitterstI usually don’t recommend many digital instructors, but Andrew is definitely up there as a tried and trusted practitioner in Facebook & Instagram ads. Go check this one out!Depesh MandaliaSaw the people he interviewed, realized that the dude put $10,000 worth of content into one course and released it for a small fraction of that. Now to find a way to get my tax guy to write it off as a necessary business expense!Mat BarburWe’ve seen significant changes in our accounts over the last few months when it comes to FB ads. Excited to see Andrew’s new course go live as it’s plentiful in helpful tactics that you can apply towards your own advertising efforts. Check it out!Akvile DeFazioOptimization. Probably the most important and hardest thing in media buying. I highly suggest this course.Rok HladnikI’ve never gone wrong investing in a Foxwell Course. Check out his latest one!Tony ChristensenAccess to the quarterly updates is worth the investment itself. With how much everything is changing, this is such a great value add.Pamela LundHere’s What You’ll Get in Foxwell Digital – Optimizing and Auditing With Confidence and Clarity– Download Sample files “Foxwell Digital – Optimizing and Auditing With Confidence and Clarityâ€Course Requirement: Foxwell Digital – Optimizing and Auditing With Confidence and ClarityReal Value: $997One time cost: USD 219Frequently Asked Questions For “Foxwell Digital – Optimizing and Auditing With Confidence and Clarityâ€How to make payment for “Foxwell Digital – Optimizing and Auditing With Confidence and Clarity†?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . Because it is a safest and super security for you as well as for us.Is it safe?100% Secure Checkout Privacy PolicyEncryption of sensitive data and communication.All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.How can we deliver you the course?After you pay for “Foxwell Digital – Optimizing and Auditing With Confidence and Clarity†on our library, please follow the download links in your account page here: |Foxwell Digital – Optimizing and Auditing With Confidence and Clarity|In some case, the link is broken for any reason, our supporter will renew the download links and notify to your email within a few hours business day. Your patience is appreciated.How long do I have access to the course? How does lifetime access download?After enrolling, you have unlimited download to this |Foxwell Digital – Optimizing and Auditing With Confidence and Clarity| for as long as you like – across any and all devices you own.How to download “Foxwell Digital – Optimizing and Auditing With Confidence and Clarityâ€?Enjoy “Foxwell Digital – Optimizing and Auditing With Confidence and Clarity†in your account page.Download only one file at a time. Sometimes doing all of the files at once will lead to them all freezing.Also, please do not attempt to download to a mobile device. These should be saved to a computer and then synced to devices such as phones and tablets.You can also learn online instead of downloading, but we encourage you to download for better results and viewing quality during your learn. Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.What is the refund policy “Foxwell Digital – Optimizing and Auditing With Confidence and Clarityâ€?We’ll Bear The Risk, You’ll Take The Results…Within 30 days of purchased |Foxwell Digital – Optimizing and Auditing With Confidence and Clarity|, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.Have More Questions?Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!You want to get “Foxwell Digital – Optimizing and Auditing With Confidence and Clarity?!!!YES! 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