Brendan Dell – Product Postioning Masterclass

Brendan Dell – Product Postioning MasterclassHarness a proven 7-day process to position your product for breakout growth.Having trouble differentiating your product? Learn to harness the power of narrative to build a repeatable growth engine, hone your sales pitch, and win.Learn exactly what you’ll get insideYou’ll get a proven framework, and step-by-step lessons, to build a sales pitch and growth engine that scales.The Product Positioning Master Class is the complete online training + community to learn to differentiate and drive breakout growth.Fit in and FailSeth Godin said it best, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”Your question, do you stand out?If you’d like to grow faster, with less commoditization, this is the course for you.Learn to Build Your Pitch Like $1B Brands If you study the pitches of billion dollar companies like Drift, Gong, Data Domain, Slack, and Salesforce what you’ll find is 8 predictable elements in all of their pitches.In this course you’ll learn step-by-step how to craft your own $1B sales pitch, investment deck, or go-to-market message.A Great Company Needs a Great PitchA well constructed sales story is the OPERATING SYSTEM of any successful growing company.If you can’t clearly articulate the result you’ll create for your market, and why it’s a must have now, how can you expect prospects or employees to understand why you matter? Legendary founder and venture capitalist Ben Hororiwtz said it best….“Companies that don’t have a well articulated story don’t have a well thought out strategy” Legendary VC, Ben HorowitzThe story sets up the go-to-market engine, driving differentiation, sales conversations, and marketing messages.It determines how your market see’s values, perceives value, and communicates that value to others. Your Instructor  Brendan DellI’m an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. I’m bringing lessons learned here to you.The StructureThis course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation.Course Introduction1. Welcome + Introduction2.  About Me3. Outline + ObjectivesSection 1: Learn What Influences B2B Buying Decisions1. New science revealing what drives buying decisions2. Story as adaptive evolutionary mechanism3. The two key cognitive biases you need to know4. Optimal marketing mix by business stageSection 2: The Story-Selling Framework1. Overview of course templates2. Introduction to the elements of $1B pitches3. The most effective ways to identify your best customer4. How to see inside your buyers mind5. How to identify your demand type6. Identify change, stakes, villain7. Identify your promised land, proof, results8. Create a high-impact simple promiseSection 3: Roll-OutA crash course on developing a high-growth go-to-market strategySection 4: $1B WalkthroughsZuoraControl PlaneSudoziMore added monthly!The TemplatesIncluded with the course, get access to the framework and collaboration templates I use to build $1B pitches with top brands.$1B pitch collaboration worksheetCompetitive landscape + jobs to be done worksheetOpportunity stage proposal template (take them from interested to closed/won)Facilitation worksheet$1B framework overview + worksheetThe ROIThis course pays for itself in 1% increase in improvement in a considered purchase sale. If you have an annual contract value over $5K per customer, expect to drive a minimum 10X ROI on your investment with the first deal closed.There are no reviews yet.Add a Review Cancel replyYou must be to post a review.