Ryan Holiday – Growth Hacker Marketing: The Course

Ryan Holiday – Growth Hacker Marketing: The CourseA Short Course Primer on the Future of PR, Marketing, and AdvertisingA Letter from Ryan HolidayBest-selling authorAfter launching Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising I’ve had a lot of executives, marketing students and budding entrepreneurs ask about how to exactly apply growing hacking to what they’re doing.I know the real way to learn, is to do it. Ideally it’s set up as some type of apprenticeship program where you can work with someone experienced who knows what they’re doing.A lot of my Growth Hacker Marketing Primer was focused on the mindset of growth hacking and each of the steps you’ll go through to iterate. Many struggle with this initially: how do I apply these new paradigms I was learning?So to help bridge the gap, I decided to create a way to interact with the content that’s a bit more interactive–a place to get your hands dirty, a course.Now part of this is a bit selfish actually. I think publishing and the way we interact with content is changing, so I’m excited about the possibility of courses as a way to increase the actual ability to see the impact of what I’m doing rather than just seeing some Amazon reviews.Creating my own course gives me that ability to be really analytical about what content you’re actually engaging with in a much easier way.When I first launched Growth Hacker Marketing, it ed as a simple $2.99 eBook, which I later adapted into a full on published book. This helped me get a sense of whether there was actually demand for the book.Course CurriculumIntroduction to Growth HackingWelcome from Ryan Holiday!An Introduction to Growth Hacking (1:34)Four-Step FrameworkStep 1: It Begins with Product Market FitExercise #1 (0:58)Step 2: Finding Your Growth HackExercise #2 (0:34)Step 3: Turn 1 into 2 and 2 into 4—​­Going ViralExercise #3 (0:40)Step 4: Close the Loop: Retention and OptimizationExercise #4 (1:18)Conclusion (0:34)Growth Hacking in PracticeMy Conversion: Putting the Lessons into PracticeCase Study: The Growth Hacker Marketing BookDisrupting How Best-Sellers are Made: Apply up-style Growth Hacking To PublishingFrequently Asked QuestionsAsk Me Anything! Answers to Your Marketing Questions:What Makes a Traditional Marketer Great? What Can Growth Hackers Learn From Them? (4:17)How To Make My ‘Boring’ Business Exciting? (3:09)How to Build a Brand Online and Become an Authority? (4:33)How To Get Clients to Give Testimonials & Case Studies — The Importance of Social Proof (5:07)Growth Hacking For Musicians? (3:04)How to Get PMF & Reach a Specific Demographic? (2:18)Should I Focus On The ‘Brand of Me’ or Have Projects Under Different Brands? (2:44)How to Test a Product’s Market Viability? (2:30)Resources and Extra CreditA Growth Hacking GlossaryOutside ResourcesGrowth Hacker Marketing Interview TranscriptsGrowthHacker.tv Bonus Interview (33:14)Growth Hacker Marketing – Ryan Holiday (16:22)What Makes a Story Go Viral (48:50)Growing Your Product and Books (41:38)Growth Hacking with Harlan Kilstein (23:21)Media Manipulation Interview with Reason.tv (7:51)My Favorite Marketing BooksHow To Market a Boring BusinessHow to Build an Email List