Nick Kolenda – Website Behaviour Course

Nick Kolenda – Website Behaviour CourseHow to apply behavioral science in your website or mobile app.Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out?This course will reveal what’s wrong. And how to fix it.You’ll learn psychological tricks to optimize the usability and persuasiveness of any website or mobile app.Topics like…Which colors to use (and why it matters)Which layouts improve usabilityWhich images boost conversionsWhich calls-to-action are more persuasiveIf your website is generating enough revenue, just one tip from this course — a single line of code — could pay for the course itself.Contents1) Case Study A – My WebsiteTour of Old Website — 5:07My past website to see the starting point (and mistakes).Colors — 5:25 — PreviewWhite? Dark? Colorful? Which colors? You need to consider a few principles.Logo — 3:45Importance of entry points. How to inject beauty and meaning into text logos.Menus — 5:58Why “accurate” labels can be detrimental. How to show many options without overwhelming people.Layout — 5:01Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.Home — 5:50Which headline? Which imagery? How to improve the aesthetics of your homepage.Footer — 5:05Importance of “top-down attention.”Button Text — 6:44How to use “inner speech” to determine the optimal text inside your button.Button Visuals — 4:43Buttons can be deceptively influential. Learn how to optimize them.Posts — 3:58How to nudge people to read your content. Clever trick with arrows and calls-to-action.About Page — 2:35Why simpler is often better.Assortments — 2:09Lists or grids? And why? How to make assortments look visually appealing.Recap — 1:58A summary of important takeaways.2) Case Study B – Great Resumes FastBanner — 3:28Importance of end users in banner imagery.Headline — 5:39Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).Navigation Menu — 2:48Why the label location matters.Trust Symbols — 3:51How dark colors can craft the right perception.Home (Benefits) — 4:35How to spot awkward wording.Home (Copy) — 4:57How to optimize videos. Clever trick with parentheses in headlines.Home (Images) — 3:58How to design borders and shadows for beautiful imagery. Common mistakes with form labels.Sales Funnel (Stage 1) — 8:55How to nudge users toward an option.Sales Funnel (Stage 2) — 2:35How to personalize sales copy. Important traits for testimonials.Pricing Tables — 3:13How to design a pricing table.Pricing Design — 6:37How to eliminate redundancy in pricing tables. Best names for plans.Checkout — 6:40Common mistakes with images. How to properly cross-sell and upsell.3) Case Study C – 5DayDealBanner — 14:26Best approach for banners. Why red fonts are better for deadlines.Descriptions — 7:31Present-focused copy. Tips for social proof.Product Assortment — 9:03Neat trick with colors and pricing. How to optimize for skimmability.Persuasion— 8:21Which bonuses? Importance of “macronetworks” in viral messages.Product Summary — 11:32One-column vs. two-column designs. When to use rounded numbers.Checkout — 6:25Best colors in the checkout. How to reduce clutter.Upsell — 16:30Which offers to display? Clever trick with rejection options.