Joanna Wiebe – 10x Facebook Ads

Joanna Wiebe – 10x Facebook AdsWhat’s included?33 videos 26 filesContentsWelcome and Start Here!Your Workbook <— Download Me!Module One: Facebook and Instagram Ads 101Facebook and Instagram Ads 101Cheat Sheet: Stages of AwarenessHow to Map a Lead Generation FunnelHow to Map a Webinar FunnelHow to Map a Challenge or Video Series FunnelHow to Map an Ecommerce FunnelHow to Map a Funnel from ScratchEnd of Module QuizModule Two: Anatomy of Facebook and Instagram AdsAnatomy of Facebook and Instagram adsAn Over the Shoulder Walk-Through of Ad TypesResource: Facebook Ad Unit GuideEnd of Module QuizModule Three: Gathering your MessagesGathering your MessagesNinja Technique: Facebook Group Message MiningNinja Technique: How to Mine Amazon ReviewsNinja Technique: How to Mine Twitter for MessagesNinja Technique: Facebook Ad Competitor ResearchCheat Sheet: Voice of Customer Research QuestionsEnd of Module QuizModule Four: Mapping your MessagesMapping your MessagesEnd of Module QuizModule Five: Writing High-Converting MessagesWriting High-Converting Ad CopyValue Proposition RehabLong Copy vs Short CopyWhen You’re Ready to Write – Do This FirstStep One- Reference your Funnel Map and Pick a Place to StartStep Two- Write Down your Value Prop VariationsStep Three – Write your Headline VariationsStep Four – Write your Body CopyResource: Facebook Ad Copy ExampleAd Copy WorksheetCheat Sheet: Value Proposition ChecklistResource: Emojipedia for Facebook Friendly Emoji’sResource: Facebook Bullet Point EmojisEnd of Module QuizModule Six: Images and VideosResource: Creative Hub GalleryResource: Creative Hub Ad FormatsResource: Facebook Text CheckerCheat Sheet: Do’s and Dont’sAnatomy of a One-Minute VideoLivestream Script: Educational/ Value-Add ContentLivestream Script: Relationship-BuildingLivestream Script: Case StudyLivestream Script: SalesEnd of Module QuizModule Seven: Landing Pages that ConvertLanding Pages that ConvertCheat Sheet: Anatomy of a High-Converting Landing PageEnd of Module QuizModule Eight: Testing and How to Know if your Ads are “Working”Testing and How to Know if your Ads are “Working”How to Troubleshoot a CampaignCheat Sheet: Rules of Thumb for Effective TestingCheat Sheet: Key Metrics and what they MeanCheat Sheet: Key Metrics and what they Mean Continued…End of Module QuizModule Nine: Red FlagsHow to Spot and Avoid Red Flag SituationsCheat Sheet: Red Flags to AvoidEnd of Module QuizBonus: Facebook Ad ComplianceHow to Write Facebook Ad Compliant Copy in Difficult VerticalsResource: Facebook Ad PoliciesQuick-Start VideosStep One- Reference your Funnel Map and Pick a Place to StartStep Two- Write Down your Value Prop VariationsStep Three- Write your Headline VariationsStep Four – Write your Body Copy