Copyhackers – 10x Sales Pages

Copyhackers – 10x Sales PagesYou’ve put SOOO much effort and your best skill into writing, spending countless hours in front of your laptopYou honestly don’t know if your sales page has what it takes to get people to click that bold, beautiful BUY buttonWhat’s the biggest difference between a sales page that skyrockets your revenue and one that barely breaks even?The proven and repeatable system for writing sales pages that bring in record-breaking revenuesThis is not another one of those oh-so-disappointing templates you’ve already tried.Nope. Not even close.10x Sales Pages is a complete sales-page-slaying system, featuring step-by-step videos, workbooks, exercises and examples.Unlike surface-level (cough, cough, theoretical, cough) templates, the 10x Sales Pages system goes deep.This training leads you by the hand, section by section, to explain and then demonstrate every single aspect of a high-converting sales page.Get sales page training from the people who’ve crushed 6 figures. Repeatedly.The 6-figure sales page processes you’ll learn in 10x Sales Pages are based on the 20+ years of combined experience of A-list conversion copywriters Joanna Wiebe and Ry Schwartz.It doesn’t matter what you’re selling. 10x Sales Pages has you covered.You get access to 2 different sales page training tracks.Use either one to learn how to use long-form sales pages to sell higher-ticket offers priced anywhere from $100 all the way up to $20,000.KNOW WHAT WORDS TO USEIn Track 1, Joanna shows you how to write a cash-flow creating sales page by letting your customers draft it for youYou’ll get instant access to 5 modules, featuring, 30+ HD training videos, each averaging 7 minutes in length (with transcripts). This includes 19 over-the-shoulder tutorials plus downloadable worksheets and cheat sheets, exercises, examples and a sales page jumpstart template.In modules 1 and 2 we’ll build the foundationof your highest-converting sales page. You’ll zero in on your best potential customer, optimize your offer for irresistibility and start molding the Big Idea that’ll pull people into your sales page and down to the buy button.In modules 3 and 4 we’ll DO. THE. WORK.Joanna’s recorded 19 over-the-shoulder videos to walk you step by step through how she writes 6-figure sales pages. Learn how she uses “voice of customer” research methods to write words that convert into cash.In module 5 you’ll find all the downloadable worksheets and cheat sheets, exercises, and a sales page jumpstart template to help you apply what you’ve learned.Plus!Grab Joanna’s bonus246-page eBook The Dark Art of Writing Long-form Sales Pages(valued at $48.99) that you can’t purchase anywhere else.10 Lessons from Track 1 that’ll help you write 10x better sales pagesThe 4-part foundation that helps you engineer your highest-converting sales page before you write a single wordThe “voice of customer” research techniques that write 80% of your sales page for youThe drag-and-drop method for sorting, tagging and organizing your research, so you can speed up your writing and keep your research data in one central locationThe most unexpected offer-optimization levers that ramp up the desire factor for whatever you’re sellingThe 3 criteria for molding a Big Idea that pulls people into your sales page and down to the buy buttonThe PAS-on-Steroids framework that jumpstarts your first draft and eradicates “blank screen syndrome”The “Glee Club” approach of long copywriting that convinces your prospect to believe you, to like you, and to choose youThe easiest section to jump in and start writing so that you avoid sales page paralysisThe often overlooked, ordinary word (it starts with “B”) that makes your prospect feel all comfy, logical and more open to buying from youJoanna’s favorite plug-and-play template for long-form sales pages that you can load into Photoshop and customize right awayWRITE A SALES PAGE IN A DAYIn Track 2, Ry shows you how to write a conversion-exploding sales page by “coaching” prospects into the perfect buyerYou’ll get instant access to 7 modules, featuring, 30+ HD training videos, each averaging 10 minutes in length (with transcripts). You’ll also get downloadable workbooks, exercises and examples from various industries and niches.In modules 1 and 2 you’ll learn how to “coach the conversion”by leveraging subtle precursors that ethically lead people to say yes to your offer. Here’s where you’ll first meet the 15-Point Sales Page in a Day Template, a step-by-step process that helps you knock out that sales page in a matter of days.You’ll also work through a host of exercises, like the “Million Dollar Bet,” the “Perfect Testimonial” and the “67 Golden Questions” to get inside the heads of your best prospects.In module 3 through 6 Ry walks you through each section of the 15-Point Sales Page in a Day Templatein ultra-detail, from the pre-headline qualifier to a secret stack of dangerously effective bonus closes, showing you what, why and how to write each one.In module 7 you’ll find all the downloadable workbooks…exercises, example packs and a full sales page example, so you can easily apply what you’ve learned.10 Lessons from Track 2 that’ll help you write 10x better sales pagesThe 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of daysThe “Starbucks Test” for knowing exactly how long your sales page needs to beThe “Coach-Mining” Method that shows you how to use enrollment conversations, product demos and sales calls to extract the rich insights that you can use to “coach the conversion” at scaleThe 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to — and how to best market to them — before you write a single wordThe biggest conversion sin marketers and copywriters make when writing about “desire”… and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix itThe “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate actionThe “Golden Guarantee” that not only reverses risk for your prospect… but unlocks the energy, excitement and resourcefulness needed for them to move forwardThe “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphsThe Risk Mitigator Close that dials up the “natural urgency” in your prospect without relying solely on countdown timers or disappearing bonusesRegardless of which track you use, you get forever access to:Step-by-step videosInstructional and over-the-shoulder demo videos guide you through the entire execution process, from the research to writing, editing and wireframing.You’ll know what each piece of the sales page is intended to do so that you can justify every word, sentence and phrase, including the order you put them in.Worksheets & exercisesKnowledge is useless without action. We’ve made it as easy as possible to implement the training on your sales page. Do the worksheets and exercises provided as you go to help you research, brainstorm and write.Sales Page ExamplesLearn better with examples?We’ve scattered real-life sales page excerpts throughout the course from multiple industries and niches to illustrate the concepts we teach.You’ll even find several full sales pages, so you can see how the entire process comes together to create a high-converting result.ContentsTRACK 1: Laying a foundation that can bear the weight of long copy1. Begin with the Rule of One (there is never an exception to this starting step)2. Your One Reader, or what you’re really selling3. Define your One Reader, aka the foundation of the highest-converting sales pages4. We interrupt the Rule of One to start our research5. What exactly is “voice of customer” research and why is it, like, THE thing??6. Combine a recorder app with a transcription service for mega copy awesomeness7. Don’t research like a researcher – you’re researching to write better copy!8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers9. And now the moment you’ve been dreading: Your One Big Idea10. If you’re struggling to pinpoint your One Big Idea, try this11. Finish out your Rule of One with this: Your One Promise10X SALES PAGES – Awareness meets sophistication.pdf10X SALES PAGES – A guide to research.pdf10X SALES PAGES – Where to do your research.pdf10X SALES PAGES – A guide to research.pdf10X SALES PAGES – One Offer (1).pdf10X SALES PAGES – One Big Idea.pdf10X SALES PAGES – One Promise.pdfTRACK 1: When it’s time to put words on the page12. Start filling your page with the PAS-on-Steroids framework (i.e., what you should always default to)13. Take a page from the Glee Club school of long copywriting14. Where to start when you actually start putting words on the page15. Optimize your “Why” section with this16. What about your buttons?17. Go back up to the top of the page and find your hook using this lesson10X SALES PAGES – The Value Prism.pdf10X SALES PAGES – 6 Hooks or Genres.pdfTRACK 1: Over-the-shoulder tutorials… because you’re ready to own your first draftHow to work your way through these tutorialsi. Starting your long-form sales page, draft 1ii. Finding voice-of-customer data using online research, like review miningiii. Finding voice-of-customer data using surveysiv. How to tag your research (with a bonus: finding your Big Idea)v. Organizing your research on the pagevi. Starting at Introducingvii. Continuing with Introducingviii. Completing the Introducing section (and moving on!)ix. Moving on to the Why sectionx. Writing Tryxi. Writing Buyxii. Revising the Rule of One for the One Big Ideaxiii. Writing PASxiv. Merging it all into one long-form sales pagexv. Cleaning up your first draftxvi. Finishing Draft Onexvii. Turning Draft One into a designed pagexviii. Finishing your designed sales pageTRACK 1: A few useful notes on editing in the awesome18. Never delete anything! You’ll use your discards off the page19. Strengthen your argument with words like these20. Finish with the Greek Sweep10X SALES PAGES – Phrases to strengthen your argument.pdf10X SALES PAGES – The Greek Sweep.pdfTRACK 1: All the worksheets and other downloadablesThe Airstory template and other worksheets used throughout Track 1My favorite Photoshop template for long-form sales pagesEbook: The Dark Art of Writing Long-Form Sales PagesTRACK 2: The 15 Point Sales Page in a Day Method [START HERE]About Track 20.1.pdfHow this track is structuredTRACK 2: Module 1 – Coaching The Conversion (The Sales Page Edition) Coaching The Conversion (on your sales page)The 15 Point Sales Page in a Day ThemeplateThe 15 point overview.pdfThe 15-Point SPIAD Themeplate.pdfTRACK 2: Module 1 – Coaching The Conversion (The Sales Page Edition): QuizTRACK 2: Module 2 – Coach-Mining & The Launch Bible Welcome to Module 267 Golden Questions to Fuel Your FunnelAdvanced Exercise – Moment of Highest TensionAdvanced Exercise – The Perfect TestimonialAdvanced Exercise – The Mic Stand MomentAdvanced Exercise – The Champagne ClinkAdvanced Exercise – The Million Dollar BetCoach-Mining & The Enrollment Extractor WorkbookThe Launch Bible2.2-67 questions WT.pdf2.2-67-Golden-Questions-final.compressed.pdf2.2-Advanced-Empathy-Exercises-Supplement-final.compressed.pdf2.4-PerfectTestimonial-WT.pdf2.5-MicStand-WT.pdf2.6-champagneclink-WT.pdf2.7-millionbet-WT.pdf2.8-Coach-Mining-Workbook-final-compressed.pdf2.8 – enrollment extractor.pdf2.9-launch bible wt.pdf2.9-The-Launch-Bible-final.compressed.pdfTRACK 2: Module 2 – Coach-Mining & The Launch Bible: QuizTRACK 2: Module 3 – Establishing The GapWelcome to Module 33.0.pdf3.0-Workbook-and-Example-Pack-final-compressed.pdfSection 1 – The Pre Headline Qualifier3.1.pdfSection 2 – The Question Loop Headline3.2.pdfSection 3 – The Lead3.3.pdf3.4.pdfSection 4 – The Moment of Highest TensionSection 4 – The Moment of Highest Tension – Example Walkthrough 1Section 4 – The Moment of Highest Tension – Example Walkthrough 23.4 – MOHT – Example Walkthrough 1 .pdf3.4 – MOHT – Example Walkthrough 2 – Amy.pdfSection 5 – The Moment of Highest PleasureSection 5 – The Moment of Highest Pleasure – Example Walkthrough3.5 – MOHP Example Walkthrough.pdf3.5.pdfTRACK 2: Module 3 – Establishing The Gap: QuizTRACK 2: Module 4 – Exploring The GapWelcome to Module 44.0-Workbook-and-Example-Pack-final.compressed.pdf4.0.pdfSection 6 – Slaughtering Sacred Cows & Belief InstallationSection 6 – Slaughtering Sacred Cows & Belief Installation – Example Walkthrough4.1.pdf4.1 – Example walkthrough Amy.pdfSection 7 – The Blue Ocean BridgeSection 7 – The Blue Ocean Bridge – Example Walkthrough4.2.pdf4.2 -Example Walkthrough – Amy.pdfSection 8 – Solidifying Beliefs Part 1 (Your Bio)4.3.pdfSection 9 – Solidifying Beliefs Part 2 (Testimonials)4.4.pdfTRACK 2: Module 4 – Exploring The Gap: QuizTRACK 2: Module 5 – Exiting The GapWelcome to Module 55.0.pdf5.0-Workbook-and-Example-Pack-final.compressed.pdfSection 10 – The Product Reveal5.1.pdfSection 11 – The Aladdin Product TourSection 11 – The Aladdin Product Tour – Example Walkthrough5.2-product-tour-Example walkthrough.pdf5.2.pdfSection 12 – The Golden Guarantee5.3.pdfTRACK 2: Module 5 – Exiting The Gap: QuizTRACK 2: Module 6 – Escaping The GapWelcome to Module 66.0.pdf6.0-Workbook-and-Example-Pack-final-compressed.pdfSection 13 – The Upgraded FAQ CloseSection 13 – The Upgraded FAQ Close – Example Walkthrough6.1.pdf6.1-upgradedFAQ-example WT.pdfSection 14 – The Perfect For You If CloseSection 14 – The Perfect For You If Close – Example Walkthrough6.2.pdf6.2-pfyi-example-wt.pdfSection 15 – The Final Confident Appeal6.3.pdfBonus Close – The Risk Mitigator6.4.pdfBonus Close – The MVC / QVW Close6.5.pdfTRACK 2: Module 6 – Escaping The Gap: QuizTRACK 2: All the worksheets and other downloadablesModule 1: The 15 Point Sales Page in a Day ThemeplateModule 2 – 67 Golden Questions WorkbookModule 2 – 5 Advanced Empathy Visualizations Supplement WorkbookModule 2 – Coach-Mining & Enrollment Extractor WorkbookModule 2 – The Launch Bible WorkbookModule 3 – Workbook & Example PackModule 4 – Workbook & Example PackModule 5 – Workbook & Example PackModule 6 – Workbook & Example PackList Builder’s Lab 2.0 Full Page Example 1 of 2List Builder’s Lab 2.0 Full Page Example 2 of 2BonusesPaige Interview.mp4Special Bonus: The most meta sales page ever?