Growth Design – Product Psychology Mastery

Growth Design – Product Psychology MasteryThe customer experience doesn’t happen on a screen, it happens… in the mind.MASTERY The Step-By-Step Framework To Create BetterUser Experiences Using PsychologyThis course shows you the psychological frameworks to ethically improve any product feature or growth area (activation, retention, monetization).After you complete this course, you’ll be able to:Turn any experience into something valuable for your usersKnow where the customer journey fails and how to solve itMake smarter (and faster) product decisionsFind better solutions with less trial and errorsJustify your product decisionsAnd have the convincing vocabulary to back them upHere’s what you’ll get:MODULE 1 Understand User BehaviorsWith 3 Proven Mental ModelsHow to use storytelling to build user empathyHow to motivate people to act (while staying ethical)What impacts people’s ability (6 elements that drive action)Advanced applications of the Psych Framework to better understand user behaviorsMODULE 2 Find The Gaps To Improve Any ExperienceUsing The B.I.A.S. Framework Growth Design – Product Psychology MasteryThe B.I.A.S. Framework: 4 fundamental principles of interactionHow to help people see what’s importantHow people understand what they seeHow to help users get to their goal fasterHow people can remember your product experience as something delightfulHow to reverse engineer your product and understand what’s wrong with any experienceMODULE 3 Create Delightful MomentsAligned With Your Business Goals Pro Growth Design – Product Psychology MasteryHow to find your customer’s most important moments in your experience that will generate your biggest ROI)Proven techniques to turn an average experience into a delightful one that people loveHow to re-order the customer journey to maximize overall psychMODULE 4 Communicate Product DecisionsTo Better Rally Your Team & Stakeholders Growth Design – Product Psychology MasteryUnderstand how stakeholders thinkHow to communicate solutions and justify your decisions in a simple way5 tactics to help you communicate your decisions based on psychologyMake better ethical decisions as a teamHow to create humane, ethical and mindful products