Chris Rocheleau – Code of Conversions

We All Need a Proven, Predictable System That Ensures Our Ads Sustainable Work Everyday So We Can Scale Our Business The “Code of Conversions” is that proven system… It took years for me to ‘hack’ and develop ‘social media copywriting’ as I now know it today. Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox… …yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different? After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks… …in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply… However even those concepts are “Translated Differently” than they were before. New Platforms, New Rules. Facebook and Instagram are here to stay. Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’… Module 1: The ‘Social Rules of Engagement’ – $299 Value Module 2: Audience Engagement Formulas – $999 Value Module 3: Proven Ad Formulas and Templates – $999 Value Module 4: The E.P.I.C. Story Formula – $899 Value Module 5: Video Formulas and Ad Templates – $999 Value Module 6: Ad Optimization & Funnel Optimization – $999 Value Module 7: Safely Scaling With Margins – $699 Value Bonus #1: Retargeting Schemes Webinar – $699 Value Bonus #2: “Code of Conversions” Facebook Group- $297 Value Bonus #3: Recorded Q&A Webinars for each Module- $995 Value Bonus #4: Empathy Map Session with Irina – $299 Value Bonus #5: Completion Guarantee 1 Hour Ad Review – $800 Value Of Conversions TOTAL COURSE VALUE $5893 + $3090 = $8983 Access Includes These 4 ‘Instant’ Bonuses ‘Retargeting Schemes’ 3 1/2 Hour Webinar Recording In this ‘nothing held back’ webinar Chris revealed the master plan behind some of his largest clients and the unique retargeting that his agency uses to get maximum ‘return on ad spend’. Exclusive ‘Conversion Coder’ Facebook Group Exclusive Access to our private ‘Conversion Coders’ only Facebook Group where other ‘conversion coders’ share their work and support each other in cracking the ‘Code of Conversions’ [5] Recorded ‘Q&A’ Webinars on Each Module Chris did 2-3 hour Q&A webinar where he stayed on until the last question was answered for each module. Empathy Map Session w/ Irina Yerokhova & Keith Krance Join Chris, Irina and Keith on a 2 1/2 hour walkthrough empathy map session facilitated by Irina. Class Curriculum Welcome to “Facebook Code of Conversions” BONUS: Facebook Group Access Instructions Pre-Course Webclass (IMPORTANT – Must watch before taking course) Module 1: The ‘Social Rules of Engagement’ Welcome to “Facebook Code of Conversions” Lesson 1: The Social Rules of Engagement (Part 1) Lesson 2: The Social Rules of Engagement (Part 2) BONUS: Module 1 Deep Dive Webinar Module 2: Audience Engagement Formulas Lesson 1: How to use “UPSYD” Lesson 2: 7 Crucial Headline Elements Lesson 3: Unaware Headline Formulas Lesson 4: Problem Aware Headline Formulas Lesson 5: Solution Aware Headline Formulas Lesson 6: Product & Deal Aware Headline Formulas BONUS: Module 2 Deep Dive Webinar Module 3: Proven Ad Formulas & Templates Lesson 1: The “NNS 105%” Framework For Facebook Ads Lesson 2: How to ‘Reverse – Engineer’ an Offer Lesson 3: How We Use the “Offer Analysis” Lesson 4: The “Ideal Customer Formula” Lesson 5: Ideal Customer Formula Walkthrough Lesson 6: The ‘EPIC’ Ad Formula Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware Lesson 9: Solution Aware Direct to Cart Template BONUS: Module 3 Deep Dive Webinar Module 4: The EPIC Long Copy Story Ad Formula Lesson 1: The ‘Epic’ Story Formula Lesson 2: Engage – Setting the Stage Lesson 3: Present – Presenting the Struggle & the Challenges Lesson 4: Illustrate – Showing the “Journey of Discovery” Lesson 5: Convert – Revealing the Code & Your Call to Action Lesson 6: Template – Long Copy Story Ad – “Credible Witness” BONUS: Empathy Map Session with Irina & Keith BONUS: Module 4 Deep Dive Webinar Module 5: Video Ad Formulas & Templates Lesson 1: Video Ad Guidelines Lesson 2: What You Need to Know Video Ad Template Lesson 3: “Absolute Proof” Direct to Sales Page Video Template Lesson 4: “The Cart Filler” Video Ad Template Lesson 5: Anyone Can Do This Video Ad Template BONUS: Module 5 Deep Dive Webinar Module 6: Ad & Funnel Optimization Lesson 1: The NNS Complete Ad Creation Process Lesson 2: The Code for Properly Reading Your Metrics Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page BONUS: Module 6 Deep Dive Webinar BONUS: Retargeting Schemes Webinar Module 7: Safely Scaling With Margins Lesson 1: Intro to Scaling Lesson 2: Scaling Checklist Lesson 3: 5 Signals for Scaling Lesson 4: SPS Phase 1 “Sandbox” Lesson 5: SPS Phase 2 “Playground” Lesson 6: SPS Phase 3 “Stadium” BONUS: Scaling Deep Dive Webinar