Foundr – HOW TO RUN FACEBOOK ADS v1.0

FINALLY, AN EASY “COPY & PASTE” FACEBOOK ADS STRATEGY THAT ACTUALLY MAKES YOU MONEY – NO MATTER THE ALGORITHM CHANGE
Foundr – HOW TO RUN FACEBOOK ADS v1.0

THIS SIMPLE STRATEGY WORKS FOR ANY BUDGET, BUSINESS, AND EVEN BEGINNERS

INSIDER INSIGHTS BEHIND 100K+ SPLIT TESTS…

You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses…even complete beginners on all kinds of budgets…and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch…
All while profitably spending more than $100M just on Facebook ads in the last few years!
It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!
And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second…
They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.
But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.
Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.

FACEBOOK MONEY MATH: SPEND $1 AND MAKE $2

The reason more than 9 million businesses now advertise on the platform is in large part because of what we call “Facebook Money Math”…
THE PREDICTABILITY OF SPENDING $1 AND MAKING $2
That’s a 2X ROAS (return on ad spend) or a 200% return on your initial investment.
Today even the most beginner advertisers can launch new campaigns that allow them to consistently spend $1 and make $2… Or spend $1 and make $3, $4, or even $5!
If right now you could invest $1 into a Facebook ad and make $2, what business owner wouldn’t do that math again and again until they simply couldn’t anymore?
Or even if you could invest $1 and get back that same $1 (so you breakeven) BUT…you also got a new customer. Who wouldn’t still do that deal? Essentially free customers?!
That’s why it might be the most profitable business building skill in our digital age.
And it’s typically the #1 investment every business that’s winning online right now is making every single month.
Which is why you see everyone from bootstrapped entrepreneurs launching businesses from their bedrooms, to Silicon Valley startups and the biggest most cash-rich brands in the world…
All advertising on Facebook.
Because all hype aside…
Actual fortunes are being made faster using Facebook ads right now than possibly any other marketing medium in history. With some hard work and the right knowledge, it can legitimately be the quickest way to making life changing profits online.
But the ugly truth many “gurus” try to hide from you?
It can also be the fastest way in history to waste money. If you’ve ever tried to run your own ads, you know it’s not always the “ATM machine” many guru’s make it out to be.

HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET…

Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.
AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can…are typically struggling with Facebook ads because of…

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads…you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING

AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners…it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT

ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST: Watching your ad costs skyrocket but not knowing why or what to do about it.

WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE…

Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.
But unfortunately as you know if you’ve ever tried to run ads…much of it is all BS.
Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…
Most short term fixes create long term problems.Many of today’s tactics are tomorrow’s tech issues.And that cool ninja “hack” just got your account banned.
Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using…
ALGORITHM-PROOF PRINCIPLES!
“Algorithm-proof” principles that work now and into the future.
Because in today’s competitive ad landscape, in order to win (and win big) it’s about not just knowing what to do, but why you do it! That’s how you create profitable ads.

HOW TO RUN FACEBOOK ADS 1.0
THE ULTIMATE “SALES DOUBLER” FOR ANY BUSINESS, BUDGET, OR BACKGROUND

EASY-TO-FOLLOW BLUEPRINT:
You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

150+ DIFFERENT BUSINESSES:
This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

BIG RESULTS – SMALL BUDGETS:
You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

HANDS-OFF SCALING:
This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.

WHAT’S WAITING FOR YOU INSIDE

MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS

In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS

Lesson 1: Welcome To “How To Run Facebook Ads 1.0”
Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
Lesson 3: The 25 Essential Key Terms You Need to Know
Lesson 4: Setting Your Margin To Get Started
Lesson 5: How To Set & Hit Targets (ROAS)
Lesson 6: Setting Up Your Business Manager Account
Lesson 7: Setting Up Your Pixel On Your Site Or Store
Lesson 8: Creating An Easy-To-Use Dashboard
Lesson 9: Breaking down The Facebook Funnel

MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME

This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME

Lesson 1: Prospecting Overview
Lesson 2: How To Easily Plan Your Media (Template Included)
Lesson 3: Naming Conventions & Navigating Your Dashboard
Lesson 4: Campaign Structures (Prospecting)
Lesson 5: Audiences (Prospecting)
Lesson 6: Proven Tests You Can Run (Prospecting)
Lesson 7: Creative Examples (Prospecting)
Lesson 8: Demo: Prospecting, Campaign Setup, & Launch

MODULE 3: MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC

In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

MODULE 3: MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC

Lesson 1: Re-Engagement Overview
Lesson 2: Campaign Structures (Re-Engagement)
Lesson 3: Audiences (Re-Engagement)
Lesson 4: Pages To Drive Traffic To (Re-Engagement)
Lesson 5: Copy Differences at Re-Engagement
Lesson 6: Creative Examples (Re-Engagement)
Lesson 7: Tying It All Together (Re-Engagement)

MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES

This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.

MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES

Lesson 1: Remarketing Overview
Lesson 2: Campaign Structures (Remarketing)
Lesson 3: Remarketing Audiences & Adsets – Explanation
Lesson 4: Remarketing Audiences & Adsets – Execution
Lesson 5: Pages To Drive Traffic To (Remarketing)
Lesson 6: Creative & Copy Examples (Remarketing)
Lesson 7: Tying It All Together (Remarketing)

MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS

In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!

MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS

Lesson 1: How To Structure High-Converting Ad Creative
Lesson 2: The Most Effective Ad Copy Formulas
Lesson 3: Breaking Down Ad Creative (Image Or Video)
Lesson 4: Message Match – Between Ad & Landing Page
Lesson 5: Branding Ads vs Direct Response Ads
Lesson 6: “The Agency Replacer Toolkit”

MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES

By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!

MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES

Lesson 1: How to Troubleshoot Properly
Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
Lesson 3: Different Dashboards to Look At When Troubleshooting
Lesson 4: Using The “Make Good Decisions Formula”
Lesson 5: The 7 Deadly Sins of Disapproved Ads
Lesson 6: What If It’s Not The Ad’s Fault?
Lesson 7: How To Run Ads Towards Major Events
Lesson 8: The Roadmap: Who To Listen To?
Lesson 9: Bringing It All Together

YOU’LL ALSO RECEIVE INSTANT ACCESS TO THESE 9 AWESOME BONUSES

01. FOUNDR’S PRIVATE FACEBOOK ADS COMMUNITY

Too often many entrepreneurs fail with Facebook ads simply because they try to be a “lone wolf”. But why go at it alone when you don’t have to? Why make mistakes when someone has already made them for you?
Inside this private community you can ask questions, see what others are doing, and even network with other business owners. Not only will you have a group of peers (and the Foundr team!) to support you along this journey, but you’ll be able to “pick the brains” of other smart entrepreneurs who are in the trenches running Facebook ads as well.
This mastermind alone could be worth the entire investment of the course.

02. HOW TO RUN FACEBOOK ADS 2-FOR-1 LICENSE

Since we know how important it is to have business partners or team members on the same page when running Facebook ads, we’d like to invite your business partner or team member to join you for free (in the training and in the private community too).
You two can split the investment but each still have access to everything!

03. NICK’S “SWIPE & DEPLOY” FACEBOOK ADS FILE

Often people get stuck wondering what their ad should look like, what kind of copy should they use, and what sort of image or video might work best. Now that’ll never happen to you!
Inside Nick’s “Swipe & Deploy” File are countless ad examples used by some of the most successful brands online. You can get inspired by ads that have generated millions in revenue.
There are ads for each part of the funnel (top, middle, bottom) and ads in all kinds of different niches. Ecommerce, SaaS, service, digital products…they’re all in here! There are even some of Foundr’s best performing ads included as well!

04. THE AGENCY REPLACER TOOLKIT

If you’ve ever hired an agency that didn’t produce the results they promised or were just a pain to work with…you know it can not only be super frustrating, but a total waste of money!
In this bonus you’ll get Nick’s “Agency Replacer Toolkit” which is filled with the tools he uses to create profitable ads.
You can hire an agency if you want, but with this you’ll never have to worry about it again!

05. TRIED & TRUE SPREADSHEET CALCULATORS

The most important part of running ads is making sure they’re profitable and you’re not wasting money you don’t need to.
That’s why inside this bonus you’re going to get the exact “Tried & True Spreadsheet Calculators” Nick uses to manage his ad spend across 100+ different brands with $10M in ad spend every month!
The “Media Planning Template” calculator tells you how much you can spend. The “ROAS Target Analyzer” tells you the magic number you need in order to scale profitably. And the “Correlations Template” helps you (in Nick’s words) not to light your money on fire.
Many people run ads then hope and pray they work…Now with these calculators you’ll be able to track and predict ad success down to the penny.

06. HOW TO FIND FREE MONEY

Many people don’t know how to track and properly attribute a specific sale to a specific ad.
That’s why this last bonus is all about “finding free money” in the ads you run by using delayed attribution. It will help you set up your ad decisions in a way that helps you maximize every single dollar of return possible.
This is one of the biggest keys for anyone wanting to scale their ads and sales to the next level, because “you’ve gotta spend money to make money.” And the difference between a good media buyer and a great media buyer is knowing when and how much you can keep spending.

07. THE IOS BATTLE PLAN

The iOS 14.5 update for Apple devices forever changed how you track the performance of your Facebook Ad campaigns. That means conversions originated by the users who’ve opted out of tracking will not be reported in your Ad account.
There is no clear cut solution for this. But Nick Shackelford has developed a “battle plan” that can help you navigate and improve your on-platform Return On Ad Spend.
This 2-hour training session completely wipes any doubt or confusion you may have been experiencing regarding your conversion events after the iOS 14.5 update.

08. ON PLATFORM ROAS TRACKER

Catch the hidden trend in your Facebook Ad returns and discover the sales that otherwise go unnoticed. Sleep better knowing that you’re still in control.
This simple little calculator shows you how to track the correlation between the conversions that Facebook shows on its platform and the actual sales you’re seeing in your shopping cart dashboard.

09. ADVANCED SCALING TACTICS

When your Facebook Ads are working, the next step is SCALING and elevating your spend to get to that 6-figure and 7-figure level while maintaining profit and strong RoAS.
There are 2 primary methods to scale — Scaling Vertically, and Scaling Horizontally. Then within that, we have 3 different scaling strategies specific to Facebook. You’ll discover all of that in this bonus module.
Don’t start scaling your Facebook Ads until you see this.
ABOUT US
Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.
We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.