Faster core Product Management skills and become a Certified Product Manager
Aipmm – Certified Product Manager – Online Course and Exam
Learn Core Skills Become more effective, gain credibility, and enjoy your work more with our training.
Get CertifiedProve your mastery and advance your career by earning a worldwide-standard Product Management certification.
Be Great at What You DoUse your new skills, confidence, and credibility to deliver great results in record time.
Course Info – What’s Covered
The Certified Product Manager – Online Course and Exam teaches you all the core skills that are critical to be a highly-effective Product Manager. In this course you’ll learn how to manage products through every phase of the Product Lifecycle to make them (and your career) more successful. The online course includes 18 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you master the material and pass the worldwide-standard Certified Product Manager exam.
The first section of the course covers all of the material from our in-person training, Optimal Product Management and Product Marketing™. The second section teaches you the remaining material necessary to pass the exam. Once you have completed the online course and exam preparation materials you will be ready to take the Certified Product Manager® (CPM) exam administered by the Association of International Product Marketing and Management (AIPMM) to earn the prestigious and highly-respected credential.
Skill Level
Beginner to Advanced
Topics Covered
Product Management core concepts including key skills, strategies, tactics and terminology needed to manage any product at any phase of the Product Lifecycle
Optimal Product Processâ„¢ seven-phase framework covering the full Product Lifecycle
All information necessary to pass the Certified Product Manager exam
Time Commitment
15 – 20 Hours – Average time to complete the online course, exercises and study for the exam
Course Format
Online Course – Self-paced learning modules, quizzes, interactive exercises and practice exams
Virtual Instructor Review – Optional
Eight Week Virtual Review – Meet once a week with a group and instructor to ask questions and review the most important material
Price (USD)
$1,495 – Includes certification exam ($395), AIPMM membership ($125 required for the exam) and Product Management Lifecycle Toolkit ($99)
Paying for our training course out of pocket? Your expense may be tax deductible. Review our FAQ page for more information and consult with a tax advisor or specialist.
Financing
Learn now, pay later with Affirm. Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn moreCurrently financing is only available for US residents as per Affirm’s guidelines
Who This Course Is For
New and mid-level Product Managers who want to learn core skills and best practices
Experienced Product Managers who want to refresh their knowledge and expand their skill set
Students who want to become Product Managers and learn about the profession, core skills and get certified
Organizations that want to optimize their Product Management function and pilot the course prior to private custom training
What You Will Learn
The Certified Product Manager – Online Course includes 18 online learning modules split into two sections. The first section teaches the flexible and comprehensive 280 Group Optimal Product Process. You’ll learn about every important task and all the core skills required to manage products effectively. Each phase of the framework and the tasks for both Product Management and Product Marketing are covered in-depth. Included are corresponding templates and deliverables that map to the framework and the Product Lifecycle. The second section then teaches you the remaining material necessary to pass the Certified Product Manager exam. Throughout the course there are quizzes, interactive exercises, a study guide and a comprehensive practice exam to help you retain the material and prepare for certification. The course contains everything you need to get up to speed quickly, master the core Product Management skills and get certified.
Review and Exam Preparation Materials
Quizzes following each topic to reinforce learning
Exercises to solidify skills
Concept review test for the Optimal Product Management and Product Marketing section
Certification study guide
Certified Product Manager Practice Exam to ensure you are ready to take and pass the actual exam
Virtual Instructor Review – Optional – See Virtual Sessions
Gain a deeper understanding of the concepts and review the most important certification exam information
Meet virtually for eight weeks with a group and instructor to ask questions and review the most important material
Sessions run once a week to keep you on track, review the online course and get you certified in just ten weeks
Course Goals
Learn to effectively manage any product at any stage in the Product Lifecycle
Gain the core skills and learn the corresponding concepts to be a highly-effective Product Manager for the rest of your career
Obtain a deep understanding of how great companies do Product Management
Be fully prepared to pass the Certified Product Manager exam
18 Online Learning Modules
Optimal Product Management and Product Marketing – Online Course
Intro to the Optimal Product Process
Strategic Functions
Key Product Management Terms
Roles and Responsibilities
Becoming a Strategic Product Manager
Strategic Analysis
Product Lifecycle
Product Adoption
Marketing Mix
Conceive
Concepts and Process
Ideation Tools and Outputs
Plan: Market Research
Definitions and Methods
Voice of the Customer
Data Analysis
Plan: Competitive Analysis
Product and Company
Plan: Forecasting
Intro and Methods
Plan: Pricing
Strategies and Tactics
Plan: Market Strategy
Segmentation
Brand and Positioning
Messaging
Plan: Requirements
Personas
Market Needs
Product Requirements
Prioritization
Plan: Roadmaps
Strategic and Product
Plan: Business Case
Market and Financials
Develop
Working with Engineering
Qualify
Beta Programs
Qualifying the Product
Launch
Types of Product Launches
Maximize
Marketing Programs and Collateral
Sales Enablement
Retire
Product End of Life
Certified Product Manager – Online Study Materials
Seven Phase Product Lifecycle
Goods and Services
What’s Included With This Course?
Optimal Product Management and Product Marketing™ – Online Course
The first section of the online course includes over eight and a half hours of instructional videos plus quizzes, interactive exercises and a review test to teach you the core skills of Product Management and the Product Lifecycle.
Certified Product Manager – Online Study Materials
The second section of the online course includes additional learning modules, a study guide and a comprehensive practice exam to prepare you for the Certified Product Manager exam.
Certified Product Manager – Online Exam ($395 value)
Two chances to take and pass the exam within one year of purchase.
Product Management Lifecycle Toolkitâ„¢ ($99 value)
A single user license to our template collection containing the nine core documents that the Optimal Product Process is built on.
AIPMM Membership ($125 value)
One-year AIPMM membership required to take the exam.
Display the digital certificate on your LinkedIn profile, email signatures and print it out to hang in your office.
