Dan O’Day – Hypnotic Advertising

In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O’Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.

Dan O’Day – Hypnotic Advertising

In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O’Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.
(The title is no joke; O’Day’s post-graduate studies were in hypnosis, and he was the first “radio person” ever certified as a Neuro-Linguistic Programming Practitioner!)
Here’s just a brief sampling of what you’ll learn….

Associations vs. Facts

Synaptic Invasion Techniques

Hebbian Connections

Widening the Base of Neurological Contact

Hypnotic Techniques

The Roger Bannister Effect

Altered Perceptions = Altered Reactions

The Closure Principle

What “Recovered Memory Phenomenon” means to your advertising

Eidetic vs. Constructed Images

Involvement Techniques

Secret Power of Sound Effects

Deletion

Kinesthetic Involvement

Auditory Reinforcement

Visual Coding

Empathetic Identification

Emotional Triggers

Anticipatory Surprise

Emotional Memory Markers

Micromuscular Rehearsal Effects

Polarity Response

Audio Image Generators

Learning via Metaphors

Pacing & Leading

Mind-Reading

Presupposition

Conversational Postulates

Age Regression

Deletion

Auditory, Visual and Kinesthetic Language

Preferred Sense Modalities

Verbal Clues: Visual

Verbal Clues: Auditory

Verbal Clues: Kinesthetic

How to Identify Your Client’s Preferred Sense Modality…Before You Ever Meet!

As usual, Dan O’Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.
And as always, O’Day focuses only on advertising techniques that deliver measurable results for advertisers.
You won’t be learning hypothetical “theories;” you’ll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.