Chris Rocheleau & Irina Yerokhova – Code of Conversions

How We Craft Ad Copy that Increases ROI 2X-5X with a ‘Coded’ Approach Using Proven Formulas Tested on Over $963,808.44 Ad Spend in 2018 Alone…

Chris Rocheleau & Irina Yerokhova – Code of Conversions

“How We Craft Ad Copy that Increases ROI 2X-5X with a ‘Coded’ Approach Using Proven Formulas Tested on Over $963,808.44 Ad Spend in 2018 Alone…”

We All Need a Proven, Predictable System That Ensures Our Ads Sustainable Work Everyday So We Can Scale Our Business

The “Code of Conversions” is that proven system…

It took years for me to ‘hack’ and develop ‘social media copywriting’ as I now know it today.
Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…
…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?
After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…
…in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply…
However even those concepts are “Translated Differently” than they were before.
New Platforms, New Rules. Facebook and Instagram are here to stay.
Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…

Module 1: The ‘Social Rules of Engagement’ – $299 Value
Module 2: Audience Engagement Formulas – $999 Value
 Module 3: Proven Ad Formulas and Templates – $999 Value
Module 4: The E.P.I.C. Story Formula – $899 Value
 Module 5: Video Formulas and Ad Templates – $999 Value
 Module 6: Ad Optimization & Funnel Optimization – $999 Value
 Module 7: Safely Scaling With Margins – $699 Value
 Bonus #1: Retargeting Schemes Webinar – $699 Value
 Bonus #2: “Code of Conversions” Facebook Group- $297 Value
 Bonus #3: Recorded Q&A Webinars for each Module- $995 Value
 Bonus #4: Empathy Map Session with Irina – $299 Value
 Bonus #5: Completion Guarantee 1 Hour Ad Review – $800 Value

Class Curriculum
Welcome to “Facebook Code of Conversions”
BONUS: Facebook Group Access Instructions
Pre-Course Webclass (IMPORTANT – Must watch before taking course)
Module 1: The ‘Social Rules of Engagement’
Welcome to “Facebook Code of Conversions”
Lesson 1: The Social Rules of Engagement (Part 1)
Lesson 2: The Social Rules of Engagement (Part 2)
BONUS: Module 1 Deep Dive Webinar
Module 2: Audience Engagement Formulas
Lesson 1: How to use “UPSYD”
Lesson 2: 7 Crucial Headline Elements
Lesson 3: Unaware Headline Formulas
Lesson 4: Problem Aware Headline Formulas
Lesson 5: Solution Aware Headline Formulas
Lesson 6: Product & Deal Aware Headline Formulas
BONUS: Module 2 Deep Dive Webinar
Module 3: Proven Ad Formulas & Templates
Lesson 1: The “NNS 105%” Framework For Facebook Ads
Lesson 2: How to ‘Reverse – Engineer’ an Offer
Lesson 3: How We Use the “Offer Analysis”
Lesson 4: The “Ideal Customer Formula”
Lesson 5: Ideal Customer Formula Walkthrough
Lesson 6: The ‘EPIC’ Ad Formula
Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware
Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware
Lesson 9: Solution Aware Direct to Cart Template
BONUS: Module 3 Deep Dive Webinar
Module 4: The EPIC Long Copy Story Ad Formula
Lesson 1: The ‘Epic’ Story Formula
Lesson 2: Engage – Setting the Stage
Lesson 3: Present – Presenting the Struggle & the Challenges
Lesson 4: Illustrate – Showing the “Journey of Discovery”
Lesson 5: Convert – Revealing the Code & Your Call to Action
Lesson 6: Template – Long Copy Story Ad – “Credible Witness”
BONUS: Empathy Map Session with Irina & Keith
BONUS: Module 4 Deep Dive Webinar
Module 5: Video Ad Formulas & Templates
Lesson 1: Video Ad Guidelines
Lesson 2: What You Need to Know Video Ad Template
Lesson 3: “Absolute Proof” Direct to Sales Page Video Template
Lesson 4: “The Cart Filler” Video Ad Template
Lesson 5: Anyone Can Do This Video Ad Template
BONUS: Module 5 Deep Dive Webinar
Module 6: Ad & Funnel Optimization
Lesson 1: The NNS Complete Ad Creation Process
Lesson 2: The Code for Properly Reading Your Metrics
Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
BONUS: Module 6 Deep Dive Webinar
BONUS: Retargeting Schemes Webinar
Module 7: Safely Scaling With Margins
Lesson 1: Intro to Scaling
Lesson 2: Scaling Checklist
Lesson 3: 5 Signals for Scaling
Lesson 4: SPS Phase 1 “Sandbox”
Lesson 5: SPS Phase 2 “Playground”
Lesson 6: SPS Phase 3 “Stadium”
BONUS: Scaling Deep Dive Webinar
The proof is all there inside the course. The ‘Old Guard’ is a dying breed and nothing can stop an idea who’s time has come. This is that Idea. I’ve proven it to work with many different clients in many different niches and that number keeps growing. Adapt or die… this is C.O.D.E. Methodology will be the fundamental standard of how Facebook Ads (and other social media platforms) are used in the very near future.
Become one of us, become a “Conversion Coder” today.
Read more: http://archive.is/Ptc6C

Here’s What You’ll Get in Chris Rocheleau & Irina Yerokhova – Code of Conversions