A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.
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Jennifer Warren – CXL – Become a master brand marketer
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Minidegree
Become a master brand marketer
Get advanced-level skills to create and grow a standout brand
This program is for people who are serious about developing hands-on brand marketing skills.
Designed to help marketing professionals create and refine a strategic brand identity, this advanced certification program will give you deep marketing knowledge across key brand disciplines.
Go from standing still to standing out
There have never been more brands (and more noise) than today. Why should customers pick you? Competing on features, services, or pricing, might have worked until now — if you’re lucky. But not for long. The era of product-based differentiation on its way out. And prospects are desperate for someone, anyone, to stand out and make their decision easier.
Separate yourself from the dime-a-dozen wannabe brands vying for attention and future-proof your business. Discover the methodologies it takes to create a successful brand.
Brand marketing will determine if you sink or swim
What is a Minidegree program?
A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.
After taking this minidegree, you’ll:
Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one
Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase
You’re already competing on brand. Now get the tools it takes to win.
You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing. Why? Because of their brand.
Drift wasn’t necessarily the best in their category, but their brand strategy led them to win it. Nurturing the brand is what separates winners from losers. And anyone can win on brand with the right tools.
Most brand marketing courses only skim the surface. They tell you ‘why’ and leave you guessing your way through the rest. We show you ‘how’.
If you’re a marketer, you need to be a brand marketer.
You can’t be a marketer who doesn’t get brand — no matter how technical you are. Analyst, SEO specialist, product, growth. Every function of sales and marketing gets a whole lot easier with a brand marketing toolkit in your pocket. From targeting more effectively to watching your ad spend go further.
You’ve been fed the idea that brand is this fluffy discipline that can’t be measured or learned. Only in amateur hands.
At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.
Get immediately download Jennifer Warren – CXL – Become a master brand marketer
~45 hours of on-demand, no-fluff videos & study material to take you from brand theorist to expert
6 cumulative tracks. 19 expert practitioners. ~45 hours of hands-on lessons.
All our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
Minidegree content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.
1Brand fundamentals
Branding
Instructor: Flavilla Fongang
Discover the formula to develop a brand that attracts customers effortlessly
Discover the formula to develop a brand that attracts customers effortlessly
branding strategy | messaging
User-centric marketing
Instructor: Paul Boag
Achieve happier customers and increased sales with user-centric marketing
2Brand success
Positioning
Instructor: Brendan Dell
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too†messaging
positioning | marketing strategy | messaging
Radical differentiation
Instructor: Louis Grenier
Make your brand radically stand out.
Brand strategy
Instructor: Jennifer Warren
Grow lasting brand affinity by building an audience beyond your existing customer base.
3Brand marketing
Launching the week of September 27th:
Creating Reciprocal Value PR by Jeff Barrett
Messaging by Maya Shah
Product messaging
Instructor: Momoko Price
Stop letting amateur copy wipe out your conversions
Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design
Storytelling
Instructor: Miri Rodriguez
Become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.
Digital psychology & behavioral design training
Instructor: Brian Cugelman
Understand what motivates your customers to convert.
Integrated Public Relations and SEO
Instructor: Lexi Mills
PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.
4Build your tribe
Audience building
Instructor: Phil Nottingham
Grow lasting brand affinity by building an audience beyond your existing customer base.
Grow lasting brand affinity by building an audience beyond your existing customer base.
content marketing | positioning | social media
Organic Social Media
Instructor: Phil Nottingham
Develop effective social media marketing campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.
Get immediately download Jennifer Warren – CXL – Become a master brand marketer
Community building
Instructor: Carrie Melissa Jones
Create raving brand advocates and meaningful connection
Community strategy
Instructor: Richard Millington
Build a highly engaged community which satisfies your members’ deepest needs and achieves your organisation’s key goals.
5Measuring brand
Brand tracking 101
Instructor: Phil Nottingham
Learn to differentiate brand measurement concepts, find and adopt the appropriate metrics to measure them, then set up a brand tracking dashboard.
Learn how use commonly available research and analytics tools to meaningfully measure brand awareness, brand engagement, brand affinity and brand sentiment.
branding | messaging | brand metrics
Data-driven influencer marketing
Instructor: Siim Säinas
Learn a 10 step process to make influencer marketing work
User research
Instructor: Megan Kierstead
Make smarter decisions. Build better products. Get happier customers.
Voice of Customer data
Instructor: Ben Labay
Learn how to become truly customer-centric.
Brand tracking with Momentive
Instructor: Morgan Molnar
Understand the important metrics to be tracked in order to gauge brand health.
6On Brand
Our last section of the Brand Marketing minidegree is a send-off from Jennifer Warren of Indeed.
How long will it take me to complete this minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs/week available for learning, it might take you around 3 months. If you can do 10-15 hrs/week, you can knock it out in 1 month.
Show off your hard-earned skills and strengthen your profile
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
