Nick Kolenda – Website Behavior

Description

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Nick Kolenda – Website Behavior
Website Behavior
How to apply behavioral science in your website or mobile app.
Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out?
This course will reveal what’s wrong. And how to fix it.
You’ll learn psychological tricks to optimize the usability and persuasiveness of any website or mobile app.
Topics like…

Which colors to use (and why it matters)
Which layouts improve usability
Which images boost conversions
Which calls-to-action are more persuasive

If your website is generating enough revenue, just one tip from this course — a single line of code — could pay for the course itself.
Contents
1) Case Study A – My Website

Tour of Old Website

My past website to see the starting point (and mistakes).
Colors 

White? Dark? Colorful? Which colors? You need to consider a few principles.
Logo 

Importance of entry points. How to inject beauty and meaning into text logos.
Menus 

Why “accurate” labels can be detrimental. How to show many options without overwhelming people.
Layout 

Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.
Home 

Which headline? Which imagery? How to improve the aesthetics of your homepage.
Footer

Importance of “top-down attention.”
Button Text 

How to use “inner speech” to determine the optimal text inside your button.
Button Visuals 

Buttons can be deceptively influential. Learn how to optimize them.
Posts 

How to nudge people to read your content. Clever trick with arrows and calls-to-action.
About Page 

Why simpler is often better.
Assortments 

Lists or grids? And why? How to make assortments look visually appealing.
Recap 

A summary of important takeaways.

2) Case Study B – Great Resumes Fast

Banner 

Importance of end users in banner imagery.
Headline 

Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).
Navigation Menu 

Why the label location matters.
Trust Symbols 

How dark colors can craft the right perception.
Home (Benefits) 

How to spot awkward wording.
Home (Copy) 

How to optimize videos. Clever trick with parentheses in headlines.
Home (Images) 

How to design borders and shadows for beautiful imagery. Common mistakes with form labels.
Sales Funnel (Stage 1) 

How to nudge users toward an option.
Sales Funnel (Stage 2) 

How to personalize sales copy. Important traits for testimonials.
Pricing Tables 

How to design a pricing table.
Pricing Design 

How to eliminate redundancy in pricing tables. Best names for plans.
Checkout 

Common mistakes with images. How to properly cross-sell and upsell.

3) Case Study C – 5DayDeal

Banner 

Best approach for banners. Why red fonts are better for deadlines.
Descriptions 

Present-focused copy. Tips for social proof.
Product Assortment 

Neat trick with colors and pricing. How to optimize for skimmability.
Persuasion

Which bonuses? Importance of “macronetworks” in viral messages.
Product Summary

One-column vs. two-column designs. When to use rounded numbers.
Checkout 

Best colors in the checkout. How to reduce clutter.
Upsell 

Which offers to display? Clever trick with rejection options.