Description
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Donald Miller – How to Grow a Business
How to Grow a Business
Taught by Donald Miller
Introduction : The Operating System Your Business Has Been Missing
Growing a business shouldn’t be a mystery. Sadly though, running a business remains a guessing game to lots of business owners. In this course, you’ll learn how each of the six key areas of your business work together to drive profit and revenue.
Introduction Resources
01 The Operating System Your Business Has Been Missing
02 Your Business Runs Like an Airplane
Assessment: Introduction
Cockpit
01 The Cockpit: Leadership
02 Clarify Your Personal Mission
03 Clarify Your Business Mission
04 Create a Digital Dashboard
05 Become a Great Communicator
06 Understand How to Manage Talent
07 Install a Process for Talent Development
08 Install a Management and Execution Framework
Assessment: Cockpit
Right Engine
01 The Right Engine: Marketing
02 Clarify Your Message
03 Create a Sales Funnel
Assessment: Right Engine
Left Engine
01 The Left Engine: Sales
02 Develop Your Sales Team and Process
03 Streamline the Sales Administration Process
Assessment: Left Engine
Wings
01 The Wings: Products
02 Assess the Profitability of Your Products
03 Assess the Possibility of New Product Development
04 Install a Process for New Product Development
05 Install a Customer Service Process that Delivers an Effortless Experience and Reduces Refunds
06 Improve Your Customer Journey
Assessment: Wings
Body
01 The Body: Overhead
02 Trim Overhead Wherever You Can
03 How to Grow Your Company Without Increasing Overhead
Assessment: Body
Fuel Tanks
01 The Fuel Tanks: Cash Flow
02 Install a Revenue Director
03 Know the Real Story the Numbers Are Telling
04 Manage Your Checking Accounts and Protect Your Cash
05 Create a Compensation Package for Each Team Member
Assessment: Fuel Tanks
Outro
01 Final Thoughts
