Donald Miller, Koula Callahan & J.J. Peterson – Marketing Made Simple

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Donald Miller, Koula Callahan & J.J. Peterson – Marketing Made Simple
Marketing Made Simple
Taught by Donald Miller, Koula Callahan, and Dr. J.J. Peterson
Introduction : Why You Need a Sales Funnel
You’re wasting an enormous amount of money on marketing that doesn’t work. Learn how to create a 5-part sales funnel that generates more revenue for your business.
Introduction Resources

01 Why You Need a Sales Funnel
02 How to Build a Relationship with Your Customer
03 What All Your Marketing Should Be Doing
Assessment: Introduction

Module 1

01 Creating a One-Liner
02 One-Liner Examples
Assessment: Module 1

Module 2

01 Putting the Right Words on Your Website
02 Creating a Website – Part One
03 Creating a Website – Part Two
04 Website Examples
Assessment: Module 2

Module 3

01 Creating a Lead Generator
02 Creating a Lead-Generating PDF
03 Lead Generator Examples
Assessment: Module 3

Module 4

01 Creating Email Nurture Campaigns
02 Nurture Campaign Examples
Assessment: Module 4

Module 5

01 Creating Email Sales Campaigns
02 Sales Letter Example
03 The Art of Writing Emails
04 Don’t Use “Bowling Balls” in Emails
Assessment: Module 5

Execution

01 Sales Funnel Examples
02 What Matters Most