Khalid Hamadeh – Advanced Facebook Ads Course

Description

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Khalid Hamadeh – Advanced Facebook Ads Course
Advanced Facebook

Ads Course: Accelerating ROI
My playbook for breaking through performance plateaus and accelerating business growth with Facebook ads.
Introducing, “Advanced Facebook Ads Course: Accelerating ROI”
After you’ve completed the Core FB Marketing Course, you will have opened up a world of possibilities. To help you scale even further, I’ve put together a set of advanced techniques in this 100% optional companion course.
Course has officially launched! In the Accelerating ROI course, you’ll find tactics like:

Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.

And that’s not even half of it!
10 Advanced strategies
To increase your campaigns’ performance and scalability
Advanced campaign templates
To use as a framework to build complex campaigns and retargeting models.
Video trainings and walkthroughs
You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.
A PDF version of the playbook
Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you’re executing.
This course is ideal for:

Intermediate & Advanced Facebook marketers
Spending minimum $1,000 per month on ads
These tactics are not designed for beginners (the original course is better for that)

eCommerce focus, best designed for:

Digital marketers
eCommerce owners
Agency owners & media planners/buyers
Online education and Information Product marketers

Here’s what you’ll learn in this course:
Who Is This Course For?
• If you’ve previously experienced profitable growth on Facebook, but performance has since plateaued or declined.
• If you’ve experienced profitable performance but are uncertain on how to scale.
• If you are always testing new strategies and tactics, looking for incremental profit opportunities.
• If you’re a consultant or agency that is looking to codify and scale strategies, structures, and processes that work consistently.
Course Curriculum
Welcome

Introduction & How To Go Through This Course
Why I Built This Course
Course Curriculum

Workbook & Campaign Templates

Download: PDF Playbook & Workbook
Download: Advanced Campaign Templates

Section 1: Reversing Saturation & Unlocking Growth

What is Audience Saturation?
Tutorial: Using The Inspect Tool
Causes of Saturation & How to Audit
Action Plan & Unlocking Growth
Region Expansion & Campaign Structures

Section 2: Purchase Data Segmentation

Purchase Data Segmentation Intro
Segmentation Matrix
Advanced Prospecting Campaign Structures

Section 3: Retention & Loyalty Structures

Intro to Retention Strategy
Dedicated Retention Structures + V1 Campaign
Email Marketing Sequence
Advanced Retention & Loyalty Structures (V2 + V3)

Section 4: Retargeting – ROAS Optimizations

Retargeting Optimizations, Frequency, Lookback Windows
Supporting Tactics + Cross-Channel Principles
The iOS 14 Retargeting Gap
Advanced Retargeting Campaign Structures

Section 5: Conversion Funnel Diagnostic

Conversion Funnelling Tactic Overview
Tutorial: Custom Metrics in Ads Manager
The Conversion Funnel Diagnostic Tool
Path-to-Purchase Optimization Tactics

Section 6: Advanced Creative Structures & Competitive Evaluation

Creative Variation Strategy
Case Study, Execution, Examples
Competitive Evaluation Methods

Section 7: Creative Optimization & My Copywriting Formula

Converting Features Into Benefits
My Copywriting Formula
Creative Optimization Checklist

Section 8: iOS 14 & Future Tracking Updates

Intro + Scoping the Impact of iOS 14.5
The Consequences of iOS 14.5
Future Updates: The “Death of the Cookie”
Comprehensive Action Plan
Retargeting, Front-Loading PII Collection
Offline Events & UTM Parameters
Tutorial: FB’s Dynamic UTM Builder
Measurement Mapping & CAPI
Colleague Perspectives & Key Takeaways

Section 9: Conversions API (CAPI)

What is CAPI? How It Works & Key Benefits
Tutorial: Setting up CAPI with Shopify
Integration Options + Best Practices

Section 10: Overcome Scale Risk With Cost Capping

Combatting Scaling Risks & Inefficiencies
Should You Use Cost Capping?
My Strategy For How to Roll Out Cost Capping
Minimum ROAS Capping (Value-Based)
Parallel Structors, Proxy Capping, and Key Takeaways

Brand + DR Strategy

The Impact of Branding on DR
Performance Branding
The 4 V’s: Vision, Voice, Values, Visuals
Ad Optimum’s Research & Key Takeaways

Conclusion

Congratulations on Completion of the Course