Digital Marketer – Lab ELITE

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Digital Marketer – Lab ELITE
A Special Message for Marketers and Founders Who Feel Stuck and Frustrated and Want To Start Growing Again

Ryan Deiss

Co-Founder & CEO, DigitalMarketer
Yes, you really can double your sales in the next 6 – 12 months…even if you’re stuck…even if you aren’t sure where to start or what to do next…and even if you’re constantly distracted by all the trends and “shiny objects” out there.

All you need are three things:

A documented plan to win
A scorecard to measure the metrics and milestones that matter, and…
A framework for prioritizing projects and ideas so you avoid distraction, stay focused, and get those critical tasks DONE

ELITE marketers do all three of these things. Simply put, it’s why ELITE marketers win and ordinary marketers lose.

So my goal for you is simple: I want to help you build and execute a custom marketing plan that (at least) doubles your revenues over the next 6 – 12 months. To put it another way, my team and I will coach you to “ELITE Marketer” status.

Here’s why…
There was a time when marketing was actually easy…

Yep. While it’s hard to imagine now, there was a time when:

Ranking in Google was easy…
Social engagement was automatic…
Ads were dirt cheap, and best of all…
The competition was clueless or non-existent…

Back then, ordinary marketers could compete…even win.

But today? Not a chance.

Between the algorithm shifts, rule changes, slaps, and the tidal wave of new competitors with bigger budgets and fancier ads…

…marketing today is more challenging than ever, and ordinary marketing just isn’t good enough anymore.

And so in the face of these challenges, what do we do?

Unfortunately for us, we try to do more, and that’s when things go sideways…
The “Do More” Paradox

It would be funny if it weren’t so sad…

Anytime things get a little tough in business, the marketers and entrepreneurs I know (me, included) all respond in the exact same way.

Our default reaction is to DO MORE.

We launch MORE products.

We invest in MORE channels.

We build MORE funnels.

We spend MORE ad dollars.

And what does “MORE” get us? Paradoxically, it gets us less of what we want, and MORE of what we don’t want.

We’re MORE confused than ever…

MORE frustrated than ever, and…

MORE distracted than ever.

Left unchecked, the “Do More Paradox” can cause a downward spiral where sales decline, teams get burnt out, and cashflow dries up.

The “Do More” strategy is a killer. It KILLS both companies and careers.

“Do More” is also a lie. Worse yet, it’s a “logical lie,” which is the most dangerous type of lie there is. Logical lies are deadly because they seem like they should work, which is precisely why we not only pursue them, but we actually double down on them even when they don’t work, which they NEVER do.

And that’s why I can say with all sincerity that it isn’t your fault.

I mean that. If you’re stuck…if sales are flat…if you don’t know where to start or what to do next, it’s NOT your fault. You’re in good company.

But acknowledging the problem isn’t enough. We have to do something. Specifically, we have to do LESS…
How ELITE Marketers Achieve More By Doing Less
In my experience, there are three things ELITE marketers do that ordinary marketers don’t…

ELITE MARKETERS have a documented strategy. ELITE marketers know they can’t optimize what they haven’t first documented, and that’s why all ELITE marketers map out a detailed Customer Journey before they launch a single strategy or campaign.
ELITE MARKETERS track ACTIONABLE metrics, and they look at them every week. Unique visitors and social shares may make you feel good, but do they truly move the needle? Without a Growth Scorecard, there’s no way to know, and that’s why ELITE marketers build and maintain a simple, one-page weekly scorecard to help them define which tactics and projects are worthy of their focus. And speaking of tactics and projects…
ELITE MARKETERS focus on just three TIMELY and critical projects at a time, and they avoid trends and “shiny objects” like the plague. For example, should you split-test the headline on your landing page? What about running a webinar? Or Tik-Tok? And should you get a subscription to that new SEO tool everyone is talking about? These are the “shiny objects” that distract us every day, but ELITE marketers have a process and framework for choosing only the three (3) truly critical projects that matter in a given 90-day cycle.

So just to recap, the three tools of the ELITE marketer include a:

Documented Strategy
Weekly Growth Scorecard
90-Day Marketing Plan

These three things may sound simple, but let me ask you a question…

Do you have all three?

Do you even have 2 of the 3?

If not, don’t fret. You’ve come to the right place…
Introducing:

The ELITE Marketer Coaching Program

(or just “ELITE” for short)

My company, DigitalMarketer, has specialized in training and enabling founders, agencies, and marketing professionals for nearly 10 years.

It’s been a great run, and I know our content and ideas have changed literally thousands of lives for the better.

But I also know we can do more.

First, we can be more prescriptive. Instead of telling marketers all the things they COULD do, we can coach and mentor them to discover exactly what they SHOULD do.

Second, I know we can be more “hands on.” Instead of simply providing a community where advice is freely given, we can hold people accountable and drag them kicking and screaming across the finish line if they’ll let us.

And so that’s exactly what we’re doing with the ELITE Marketer Coaching Program.

We aren’t simply telling you what you could do. We are telling you what you SHOULD do, and then holding you accountable to achieving the growth goals you set for yourself and your business.
Here’s How the ELITE Marketer Coaching Program Works…
…and how we’re going to help you (at least) double your sales over the next 6 – 12  months:
STEP 1: We’ll help you document your Customer Journey so you’ll finally have clarity on how customers are acquired and how your business can grow.
STEP 2: We’ll build a Weekly Growth Scorecard so you’re looking at only the metrics that truly matter…every week
STEP 3: We’ll work together to design a custom, 90-Day Marketing Plan that focuses your activities and slays “shiny object syndrome.” We’ll help you choose your 90-Day Theme and “Big 3” Key Initiatives, because remember, being an ELITE marketer isn’t about doing more…it’s about doing LESS, but ensuring those few things are the right things.
STEP 4: We’ll give you access to our library of Playbooks and Power Plays to execute the critical tasks and projects associated with your 90-Day Plan.
STEP 5: We’ll meet together on weekly coaching calls that are designed to break through barriers, keep you focused, and give you a kick in the pants when you need it.

In other words, you’ll get the three things all ELITE marketers need:

A documented strategy (we call it, “The Customer Value Journey”)
A Weekly Growth Scorecard (to measure the metrics and milestones that matter, and…)
A 90-Day Marketing Plan (that prioritizing projects and ideas so you avoid distraction and get those critical tasks DONE)

Best of all, by repeating this process every 90-days (which we’ll help you do), you’ll unleash a “Growth Flywheel” in your business that…once started…will be nearly impossible to stop.
I promise, this will be unlike anything you have ever experienced in business before, which is exactly the point. In fact, we designed ELITE to be different, because we want to produce different (and better) results for you…
Why ELITE Is Unlike Any Other “Training” Program You’ve Experienced In the Past

If what I just described sounds different from other programs you’ve experienced in the past (including other programs we have offered at DigitalMarketer), that’s because it is.

In many ways, it’s easier to describe what ELITE is by describing what it is NOT, so let me do that right now:

ELITE is NOT another course. Yes, there is content and training, but at its heart, this is a coaching program where we will drag you, kicking and screaming if we have to, across YOUR finish line.
ELITE is NOT one size fits all. We’ll start by building a custom 90-Day Marketing Plan for your business, and then help you choose the specific projects and activities to accomplish YOUR stated goals.
ELITE is NOT another hack or tactic. Yes, we will give you access to dozens of playbooks and tactics, but the goal of this program is to SLAY shiny object syndrome…not encourage it.

So if what you have tried in the past hasn’t worked, and you’re ready for something different, then ELITE is probably for you.

But while ELITE may be ideal for many, it certainly isn’t for everyone…
Why You Need To “Go ELITE”

I said it before and I’ll say it again…

Being an ordinary marketer just isn’t good enough anymore.

There are too many channels and too much competition. Today, marketing is a zero sum game with a lot of losers, and very, very few winners.

So, how do you make sure you’re one of the winners?

Simple. Stop settling for ordinary.

If you want to succeed as a marketer today, your only option is to trade in ordinary marketing for what we call “ELITE” marketing.
Here’s What ELITE Marketers Do That Ordinary Marketers Don’t…

Ordinary marketers focus on tools and tactics…ELITE marketers build a plan and strategy, first.

Ordinary marketers look at vanity metrics and live and die by how many likes and shares their latest Instagram post got…ELITE marketers maintain a weekly scorecard of only the metrics that matter.

Ordinary marketers chase the latest trend or “shiny object”…ELITE marketers execute only the most critical tasks and projects that align with their plan.

Ordinary marketers get all their info from free blog posts and webinars…ELITE marketers have peers and mentors they can turn to for advice, and they crave accountability.

So if you want to upgrade from ordinary to ELITE, then I invite you to join us.

When you do, here’s what you’ll get…
What You’ll Get When You Go ELITE
The 30-Day Growth Accelerator Kickstart

During this 30-day online accelerator workshop, we’ll document your Growth Strategy, build your Growth Scorecard, and craft your 90-Day Marketing Plan. The path to doubling your sales will become crystal clear, and you’ll know the EXACT next steps to take in your journey.
90-Day Marketing Plan Review

Once your 90-Day Marketing Plan is complete, our team of coaches will review your plan and give you valuable, expert feedback. In other words, you won’t have to wonder if you’re on the right track. You’ll know for a fact that you’re on the right track, because our team of experts (as well as your peers in ELITE) will tell if you’re on the right track, or if you need to make some tweaks and adjustments.