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John Shea – Seo Consulting Blueprint

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John Shea – Seo Consulting Blueprint
Who Is This Course For?
You have some SEO experience but need help getting more clients

People who are tired of trying one thing after another and not seeing results.

You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck

Anyone looking to tap into passive SEO profits without having to do any SEO.

Sounds like you?

HERE’S WHAT YOU GET…
MODULE #1
Client Acquisition Toolbox
You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO

You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.

I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients

How to find businesses already spending money so you know which businesses to approach and how.

MODULE #2
Closing Clients
You will learn how to create SEO video audits to close high-paying clients without any face-to-face meetings

Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in

I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show

You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.

MODULE #3
Fullfilment & Delivery
You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed

You’ll see my client management strategies to keep clients happy without having to working terribly long hours.

How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients

I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.

MODULE #4
OUTSOURCING MASTERY
Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!

I walk you through how to automate the whole delivery process so you can make more money by working less

I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.

You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.

You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.

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Week 1 – Introduction To The Course
What To Expect From This Course

Have Questions?

Action Steps

Week 1: Building a Simple Agency Website
Should You Focus On a Specific Niche & Service Offering?

Getting Creative With Your Agency Name

Registering a Domain

Web Hosting

Setting Up Your Website With WordPress

Creating a Professional Email Address

Recommended Themes & Plugins

Website Graphics & Business Cards

Walking You Through My Niche Focused Agency Website

Offering Web Design & SEO?

Week 2: Setting Up Your New Business
Introduction To Week 2

Starting Your Own Company

Registering an LLC

Setting Up Your Business On Google+ & Yelp

Why Having a Partner Will Help Grow Your Agency

Week 2: A Project Management Approach To SEO Tasks
Introduction To This Section

Introduction To Trello

Trello Setup & Demo

Trello SEO Overview

Google My Business

Bing Places

Apple Maps

Bing Webmaster Tools

Google Search Console

WordPress Plugins

Buffer Social Media Syndication

Jetpack Social Media Syndication

Google Analytics

Pretty Link Lite – Setup a Review Link

Marketers Center Services

Schema

Content

Google Shares

Brightlocal Reports

SEO Powersuite Audit

On-page SEO

Silo Structure

Final Walk through

Week 3: How To Acquire New Clients
Introduction To Week 3

Video & Photo Tools

Creating Valuable Website & Local SEO Analysis Videos For Potential Clients

Scopeleads Intro

Scopeleads

Finding Businesses That Already Spend Money

Using LinkedIn To Approach Prospects

LinkedIn Auto Client Method

Using Moz Local

An Example Prospect Video That Landed Me a $750/month Client

An Example Prospect Video That Landed Me a $500 Website Design Client

Template Emails For Contacting Potential Clients

Following Up With a Cold Call

Cold Call Tactic – Offering To Setup The Google+ Business Page

Offering To Meet Clients In Person

Using Maps Prospector To Find Unclaimed Listings

HubSpot Sales For Email Prospecting & Tracking Email Opens

Week 3: Using UpWork To Land Clients
UpWork Introduction

An Overview Of UpWork

Creating Your UpWork Tagline

Creating Your Upwork Video

Writing an UpWork Overview Summary

Building Your UpWork Portfolio

Adding Profile Keywords

Profile Categories and Experience

Taking UpWork Tests

Certifications – Work History and Other Experience

Your Hourly Rate – Pricing Perception

Setting Your Availability

Submitting Proposals The Unique Way

Speed and Proposal Tips

Skillshare Free Course Case Study

Offering To Do Fixed Rate Work Vs. Hourly

Closing The Deal & Landing Clients

Taking Small Jobs

Upgrading To Freelancer Plus

Outsourcing SEO Case Study

Week 4: CRM Tools & Automation
Introduction To Week 4

Getting Started With Nutshell

Setting Up a Lead System In Nutshell

Integrating WuFoo Forms with Nutshell

Using Google Drive as a CRM

Week 5: Closing Sales, Proposals & Invoicing Clients
Introduction To Week 5

Providing Clients With a Proposal For SEO

Contracts For Your Work

How To Invoice Clients

Creating Case Studies After Getting Positive Results For Clients

Week 5: Working With Clients
Onboarding Your Clients

The Typical Types Of Clients You Will Find

Scheduling Bi-weekly or Monthly Calls

Taking Notes & Being Hands Free

Organization For Next Steps, Scheduled Calls & More

The Importance Of Regular Communication

The Mentality Between Getting a $300 Client vs. a $1000 Client

Week 5: Pro-Active Communication About Client Success
What Does It Mean To Be Pro-Active?

Listen to 5 Phone Calls

Leadpages Custom Rank Tracking & Audit Reports For Clients

Week 6: SEO Tools & Services I Use
Introduction To Week 6
SEO Powersuite

LongTail Pro Keyword Research

UpCity Local SEO

Brightlocal

GeoRanker For Checking Your Rankings

SerpBook

SEMRush

Sales Genie

Teamwork

Leadpages & Thrive Themes

Unbounce

Ahrefs

iWriter

CallRail

Social Media Auto Posting: JetPack & Buffer

Infinite WP – Website Management

Week 7: Outsourcing SEO & Becoming The Middle Man
Introduction To Week 7
Should I Outsource Or Do The Work Myself?

Pricing Your Services Higher

Bartering Services

The Hoth

Marketers Center

FatJoe

PosiRank

Source Market

Web Ranker 2.0

Warrior Forum – NDOSEO

Mark Herre – SEOGame

51 Blocks

Lightning Rank

Serp Champion

Diggity Links

Week 8: Conclusion & Focusing On Staying Consistent
Staying Focused On Your Business

Conclusion To The Course

Bonus: Google My Business Course
What To Expect In This Course
Why Having Google My Business is Critical For Every Local Business

Intro To Google My Business

An Example Google My Business Page Setup

Setting Your Service Distance & Address

Selecting The Best Business Category

Tagging Photos Inside Of Google My Business or Using Picasa

Bulk Tagging Photos With a Location

Viewing Insights About Your Business

A Completed Google My Business Profile – Getting to 100%

Why Reviews Are So Important

Responding To Reviews

Grade.us

The Review Handout Generator

Bonus: Interview With Rahul Alim of Custom Creatives

Interview with Rahul Alim of Custom Creatives.mp4

Bonus: Coaching Calls
Coaching Call #1 – Mindset & Focus

Coaching Call #2 – Getting Clients

Coaching Call #3 – Outsourcing SEO & Web Design

Coaching Call #4 – Client Organization & Systems

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