Fabian Lim – Digital Marketing Training Masterplan

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Fabian Lim – Digital Marketing Training Masterplan
“Start Your Own PROFITABLE One-Man Digital Agency – Without The Stress & Worry, Even If You’re A Total Beginner!”

Become A Multi-Channel Digital Marketer. Taught by Fabian Lim, a Digital Entrepreneur with over 18 Years of Experience.
Introducing, the Digital Marketing Masterplan by World Internet Academy

The Digital Marketing Masterplan Contains ALL The Training Required to Help You LEARN and MASTER Omni-Channel Marketing 
The Digital Marketing Masterplan Is The MOST COMPREHENSIVE, Beginner-Friendly, ‘Hold-You-By-The-Hand’ Training System Designed To Take You From ZERO To HERO In Less Than 12 Months! 

Upskill Yourself & Kick-Start Or Enhance Your Career As A Successful Omni-Channel Marketer
Here are the list of courses that are included in the Digital Marketing Training Masterplan:

Facebook Marketing (Intensive) – COMPLETED – Instant Access Available!
Search Engine Optimization (Intensive) – COMPLETED – Instant Access Available!
E-mail Marketing & Marketing Automation – COMPLETED – Instant Access Available!
Website Building – COMPLETED – Instant Access Available!
Google Analytics – COMPLETED – Instant Access Available!
Google Search Ads – COMPLETED – Instant Access Available!
Facebook Marketing (Advanced) – Instant Access Available!
Google Display & YouTube Ads – Instant Access Available!
Funnel Marketing
Conversion Rate Optimization
Search Engine Optimization (Advanced)
Chat Bot Marketing
Affiliate Marketing
E-Commerce Management
and many more!

“Omni-Channel Marketing Involves Multi-Channel Marketing With A Seamless Customer Experience”
Why Master Omni-Channel Marketing

Because you have a desire to work-from-home, pursue a mid-career switch, or become a successful digital entrepreneur
Be able to TRULY determine the most effective way to market a product or service online!
Choose your PREFERRED online business model to pursue:

Digital Marketing Manager (Omni-Channel)
Digital Agency (Omni-Channel)
Digital Realtor (Omni-Channel)
Digital Marketing Trainer (Omni-Channel)
Virtual Real-Estate Leasing (SEO)
Digital Network Marketing (FB Ads)
Funnel Marketing (FB Ads, E-mail, Funnels)
Dropshipping (FB Ads, E-Commerce, Funnels)
Local Business Partnership (SEO, Search Ads, FB Ads, E-mail)
Affiliate Marketing (SEO, Search Ads, FB Ads, E-mail, Funnels)
E-Commerce Management (E-Commerce, SEO, Search Ads, FB Ads, E-mail, Funnels)

In addition, here are the benefits that all students will enjoy:

100% Online Training
No Geographic Restriction – Students can be based anywhere in the World
Video Replay

Reach Out To New Audiences, Develop Top-Of-Mind Branding And Generate More Leads & Sales Using Google Display & YouTube Ads Network (Included In The All-Access Pass)!
Learn How to Effectively Tap Google’s MASSIVE Display Network (of over 2 Million Sites) & YouTube ad Inventory To Maximize Revenues & Sales
Here’s what you will learn during this 2-day Google Display & YouTube Ads INTENSIVE training:

Introduction to Google Display & YouTube Ads
Google Display & YouTube Ads Benefits
Differences Between Google Search & Display Advertising
Ad Types & Formats

Display
Video (YouTube)

Skippable In-Stream Ads
Non-Skippable In-Stream Ads
Video Discovery Ads
Bumper Ads
Outstream Ads
Masthead Ads

Campaign Goals
Smart vs Standard Campaigns
Campaign Settings

Bid Strategy
Inventory Type
Content Exclusions
Conversions
Devices
Frequency Capping

Ad Group Settings
Ad Targeting

Locations
Demographics
Audience

Affinity
In-Market
Remarketing

Contextual Targeting

Keywords
Topics

Ads & Extensions

Ad Sizes
Display Banner Creation

Link Account

YouTube
Google Analytics
Google Search Console

Audience Manager
Campaign Optimization
Pre-Defined & Custom Reports
And much more!

Gain INSTANT ACCESS To ADVANCED Facebook Marketing Strategies, Including Highly-Profitable Basic & Advanced Retargeting Techniques (Included In The All-Access Pass)!
Want to take your Facebook Ads skills to the next level? If so, this is a MUST-ATTEND training.
Here’s what you will learn during this 2-day Facebook Marketing ADVANCED training:

Advanced Audience Targeting Strategies
Lookalike Audience Strategies
Effective Ad Copy Strategies
Image & Video Ad Tools
Ad Tracking Using UTM Tagging
Scenario-Based Facebook Ads Review & Analysis
Detailed Analysis & Walk-Through of Profitable Facebook Ad Campaigns
Hands-On Scenario-Based Facebook Ads Campaign Setup Exercise
Basic Facebook Retargeting Strategies
Website Retargeting

– All website visitors
– People who visited specific web pages
– Visitors by time spent
– From events (PageView, ViewContent etc.)
– Facebook Page Retargeting
– Video View Retargeting
– Lead Form Retargeting
– Lost Customer Retargeting

Advanced Retargeting Strategies

– Dynamic vs Static Retargeting
– Lookback Window Period
– Exclude Lower Stage Prospects
– Reach and Frequency Campaigns
– Ad Sequencing via Reach and Frequency Campaigns
– Customer Journey-Based Retargeting Campaign Sequence
– Google Analytics Time-Lag Report Insights
– Small-Audience Retargeting Campaign Objective

And much much more!

Gain INSTANT ACCESS to Fabian Lim’s 2-Day Google Search Ads INTENSIVE (Included In The All-Access Pass)!
Learn How To Setup & Configure Google Search Ads Effectively & Achieve Maximum Conversions At The Lowest Cost!
Here’s what you will learn during this 2-day Google Search Ads INTENSIVE training:

Introduction to Google Search Ads
Google Search Ads Benefits
Key Concepts

Search Ads Policy
Account Limits
Ad Account Structure
Key Terminologies
Ad Position versus Ad Rank
Invalid Clicks

Keywords & Search Terms

Google Keyword Planner
Keyword Match Types
Negative Match

Search Campaign Settings

Auction Insights

Ads & Extensions

Ad Copy Strategies
Split-Testing

Ad Targeting

Audiences
Demographics
Locations
Ad Schedule
Devices

Optimization Strategies

Conversion Tracking
Integrating with Google Analytics
Ad Preview & Diagnostics
Optimization: Search Term Report
Landing Page Optimization

Gain INSTANT ACCESS to Fabian Lim’s 2-Day Google Analytics INTENSIVE (Included In The All-Access Pass)!

Fabian Lim walks-through the topics you will learn during this 2-day Google Analytics INTENSIVE course.
What you will learn in this 2-day Google Analytics INTENSIVE Program:

Introduction to Google Analytics
Benefits of Google Analytics
Sign-up for Google Analytics
Setup Google Analytics Account, Property & View
Setup Global Site Tag
Access Demo Account
Common Google Analytics Terms
Navigate the Interface
Real-Time Report

Audience Report
Acquisition Report
Behavior Report
Conversions Report

Create A Segment
Admin Section

Integrate with Google Ads & Google Search Console
Enable E-Commerce
Enable & Track E-Commerce Activity
Enable & View Site Search
Create a New View
Add Filter to View

Hands-On Training

Quiz
Create Goals
Create Dashboards
Create Custom Reports

Gain INSTANT ACCESS to Fabian Lim’s 1-Day Website Building INTENSIVE (Included In The All-Access Pass)!

Fabian Lim walks-through the topics you will learn during this 1-day Website Building INTENSIVE course.
Learn how to build a fully-featured professional website from scratch or using a template in less than 10 hours – and easily charge anywhere from $500 to $2,000 per website!

In addition, you can charge additional fees for Website Management and Search Engine Optimization services.

During this class, you will learn new and proven website building techniques that I use for my businesses and for my top consulting clients to boost revenues and sales.
Forget about the outdated WordPress platform! There’s a new kid in town that’s easier to use and much quicker to deploy.  Multi-language out-of-the-box. No additional plugins required! An optional plug-and-play e-commerce add-on module is available. Oh yes, you’ll never have to deal with hosting down-time, having to update your theme and plugins – ever again.
TOP FEATURES
A complete set of design, SEO, analytics and marketing features to make the most of your site.
Free SSL
Make your visitors feel safe and secure with free SSL encryption.
Multilingual Ready 
Go global by presenting your content in more than one language.
Team Management Permissions
Give your team selective access to your site based on permissions.
Here’s what you’ll learn during this 1-day Website Building INTENSIVE virtual class:

Introduction to the modern web builder architecture & interface
Overview of built-in templates e.g. landing pages, websites, e-commerce
Overview of built-in elements e.g. forms, videos, image gallery, maps, language switcher, countdown timer, search box etc.
Overview of pre-designed drag-and drop-blocks e.g. menu, content, testimonial, title, head, body, footer, gallery, about, contact us etc.
Overview of built-in apps e.g. pages, designer tools, SEO, domain, team, articles, site settings, logo marker, templates, integrations, languages, popups etc.
Overview of integrations available e.g. Google Analytics, Facebook Pixel, Live Chat, Messenger Autoresponders etc.
How to build a website from scratch

Using a template
Using pre-designed blocks
Using elements (images, text, forms & buttons)

How to easily modify page layout via simple click and dragging of block or element
How to configure desktop and mobile navigation menus
How to create and customize a contact form & registration from scratch
How to easily configure font typography H1 to H6 (type, size) and button (style, size & layout) 
How to perform basic on-page SEO with built-in SEO app
How to perform basic social media optimization
How to add a domain name for the site
How to add free SSL for the site
How to configure website using the multi-language app
And much much more!

Gain INSTANT ACCESS to Fabian Lim’s 2-Day E-mail Marketing & Marketing Automation INTENSIVE (Included In The All-Access Pass)!

Fabian Lim walks-through the topics you will learn during this 1-day Website Building INTENSIVE course.

Marketing Automation in the following areas:
How to select a suitable e-mail marketing & marketing automation service provider for your business
How to setup and configure an e-mail marketing & marketing automation platform
Steps to integrate e-mail marketing & marketing automation platform with your website/landing page
How to develop a WINNING e-mail marketing strategy for your business
Essential e-mail marketing campaign every business needs
How to craft winning e-mail headlines that convert
Strategies to ensure high e-mail delivery & open rates
How to trigger e-mails based on behaviour-based actions
Proven strategies to leverage e-mail personalisation & customization
How to perform list hygiene for your e-mail account
What is e-mail validation and how-to setup SPF & DKIM e-mail validation on your e-mail account
How to grow customer lifetime revenues via marketing automation

Gain INSTANT ACCESS to Fabian Lim’s 2-Day Search Engine Optimization INTENSIVE (Included In The All-Access Pass)!

Fabian Lim walks-through the topics you will learn during this 2-day SEO INTENSIVE course.
The SEO landscape has evolved significantly over the last couple of years. SEO strategies that used to work previously like long-tail keywords and allintitle competition are no longer effective today. The reason is simple: The search engines, particularly Google, has made great progress from that of a lexical search engine – one that is based on simple keyword matching and that is unable to decipher polysemous words (i.e. words that are spelled the same way, but have a different meaning); towards a semantic search engine that factors in searcher intent, topical context and content diversity, when deciding what search results to display.
As a bonus, Fabian Lim will also share with you two proven & profitable online SEO business models you can apply these updated SEO strategies to build a successful internet business empire.
What you will learn during the 2-Day Search Engine Optimization INTENSIVE Program:

Introduction to SEO
Essential Google Search Algorithms Explained

Google PageRank
Google Panda
Google Penguin
Google Pigeon
Google Hummingbird
Google RankBrain

Semantic Search vs Lexical Search
Impact of Intelligent Personal Assistants (IPAs) on Search
UPDATED Keyword Research Strategies for 2020 and Beyond

Recommend Keyword Research Tools
Recommended Keyword Research Techniques
Long-Tail Keyword: Still Relevant?
Branded vs Un-Branded Keywords
How People Search: DO-KNOW-GO
Search Intent Diversity

Effective Competitor Research Strategies
Content Optimization Strategies

Content Development: Topical Authority vs Diversity

On-Page SEO Checklist: A task-by-task list of essential SEO items to complete
Optimizing Your Site for a Local Area
Proven Off-Page SEO Strategies
Analyzing SEO Effectiveness & Performance
BONUS: Proven & Profitable Online SEO Business Models

Local Business Partnership
Virtual Real Estate (VRE) Leasing

BONUS: Learn How To Build An Online Empire & Generate Passive Income Via Virtual Real Estate (VRE) Leasing!

Virtual Real Estate (VRE) Leasing is an exciting online business model that allows you to generate monthly passive income by renting out websites to business owners in exchange for a monthly rental fee. The best part about this business model is its low monthly maintenance cost as 100% of the traffic is generated through Search Engine Optimization (SEO). Watch the video below to learn how Lai May Leng makes a full-time income through Virtual Real Estate (VRE) Leasing!
Gain INSTANT ACCESS to Fabian Lim’s 2-Day Facebook Marketing INTENSIVE (Included In The All-Access Pass)!
This 2-Day Facebook Marketing INTENSIVE online course will finally help you to answer the following questions:

How does Facebook charge an advertiser for ads?
How does the Facebook Ad Algorithm actually work?
Campaign Budget Optimization (CBO): How does it work? What are its PROs versus CONs
How many conversions you need to achieve within a 7-day period for Facebook to graduate from “learning” mode?
Which metric to observe to find out whether your ads are effective or not?
What is “frequency” and is it possible to limit “frequency”?
What is the difference between Broad and Precise Audience?
What is audience stacking? And what are its benefits?
What is the ideal audience size for markets like Singapore & Kuala Lumpur?
How useful is Facebook’s Audience Insights tool?
What does a Facebook Pixel actually do? And how important is it to install the pixel correctly?
When to pause an ad if the ad is not generating any leads?
How to setup and target Custom & Lookalike Audiences?
What does “1-day view” mean?
How is Conversion Window different from Attribution Window?
How to setup and run retargeting campaigns?
And much more!

What you will learn during the Facebook Marketing INTENSIVE Program:

Introduction to Facebook Marketing
Facebook Marketing Process Flow
Set Up Facebook Business Manager
Create a Facebook Page and Post
Facebook Audience Insights Strategies
Why Persona Development is CRUCIAL in Developing a Winning Facebook Campaign – and How to Correct Identify Personas for Various Customer Segments
Set up Facebook Pixel ID for New FB Ad Account
Facebook Campaign Objectives (Brand Awareness, Reach, Traffic, Lead Generation, Conversion etc.)
Facebook Broad & Precise Audience Targeting Strategies
In-Depth Understanding of the Inner Workings of Facebook’s Artificial Intelligence (A.I.) & Machine-Learning (M.L.) Algorithms – and Exactly How They Can Help ou to increase lead conversions and sales
How to Decrease CPM Cost Without Comprimising on Audience Targeting Quality
Definitive steps to troubleshoot poor performing campaigns – and turning them into WINNERS!
Understand Facebook Ad Placement Options (Newsfeed, Right-Hand Side, Instagram, Audience Network, Messenger)
How to Target Specific Mobile Devices
Facebook Optimization for Ad Delivery Options
Conversion Window Options (7-Day Click or 1 Days View vs 1 Day Click or View)
How to Setup WINNING Facebook Ads
Proven & Creative Facebook Ad Strategies
Understand Facebook Reporting & How To Create Custom Reports
Facebook Custom Audiences & Lookalike Audiences Strategies
Simple but Effective Facebook Ad Optimization Strategies
Proven Facebook Retargeting Strategies
Steps to take if your Facebook ad account gets banned!
And much much more!

What are you waiting for?

Join this exclusive training to start that cashflow and transform your life!
Meet Your Instructor – Fabian Lim

Fabian Lim is a serial online entrepreneur with over 18 years of management consultancy & digital transformation experience. After a six-year stint with Deloitte Consulting, he ventured into digital marketing. Today, he is one of Asia’s foremost Omni-Channel Marketing experts, having trained over 10,000 practitioners over the past 10 years worldwide.
He is also founding director of ClickMedia Pte Ltd, a digital marketing agency established in 2008 that specializes in Omni-Channel Marketing – specifically E-Commerce Marketing, Conversion Rate Optimization, Facebook Marketing, Google Search & Display, Search Engine Optimization, Content Marketing, Web Analytics, Usability Analysis, E-mail Marketing & Marketing Automation and Chat Bot Marketing.
His online marketing clients include multi-national companies, public sector organizations, and top regional and local brands in the telecommunications, high technology, education, and retail industries including Nanyang Technological University, Singapore Polytechnic, Estee Lauder, Asia Pacific Breweries, Bausch & Lomb, Fujitsu, Pet Lovers Centre, FarEastFlora.com, LunchActually, Natures-Glory.com & IDS Aesthetics.
In 2016, he founded FlightSchool.sg – Singapore’s first private flying school for aspirating aviators. From Sept 2017 to Jan 2019, he led Yellow Pages Singapore on a digital transformation journey as Chief Executive Officer. In fact in just 8 months, he turned Yellow Pages from a traditional print publisher into a profitable digitally transformed organisation.
Fabian has travelled extensively and been invited to speak on stages along side other esteemed entrepreneurs like Sir Richard Branson, Chris Gardner (Author of Pursuit of Happyness), Adam Khoo, Joey Yap and many others.
Fabian has been extensively featured in top news media and publications like The Sunday Times, Business Times, Channel News Asia, NTV7, 8TV, Straits Times Razor TV, The Star, New Straits Times, Sin Chew Daily, Lian He Zao Bao, Wan Bao, Omy.sg, My Paper, UWeekly, The Peak Magazine, Exquisite Magazine, Utusan, and Faces Magazine.
He is also the best-selling author of Click! Work Anytime, Live Anywhere and The Science of Getting Rich DECODED. He holds a Private Pilot License with Single & Multi-Engine Airplane (Instrument) ratings awarded by the FAA, USA. He also holds an EA-500S jet rating, which allows him to fly the Eclipse 500 under single-pilot operations