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Sal Cincotta – Master the Business of Photography

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Sal Cincotta – Master the Business of Photography

41 Video lessons in HD
28h 38m of class content
Exclusive bonus content

LESSONS
DAY 1

1. Class Introduction

2. The Agenda

3. Why You Will Fail

4. The Changing World We Live In

5. Biggest Competitors For Weddings And Portraits
DAY 2

6. Defining, Understanding, And Connecting To Your Clients
DAY 3

7. Legal Issues
DAY 4

8. Shoot And Share Vs Shoot And Sell
DAY 5

9. Pricing Your Work Part 1
DAY 6

10. Pricing Your Work Part 2
DAY 7

11. The New World Of SEO
DAY 8

12. Social Media – Facebook
DAY 9

13. Social Media – Instagram & Pinterest
DAY 10

14. Building A Better Portfolio & Attracting The Right Clients
DAY 11

15. Proactively Developing Vendor Relationships
DAY 12

16. Get More Publicity
DAY 13

17. Booking More Portrait Sessions
DAY 14

18. Booking More Weddings
DAY 15

19. Understanding The Initial Sales Consultation (In-Person Vs Skype)
DAY 16

20. The Engagement Shoot – Shoot To Make Money.
DAY 17

21. Engagement Pricing And Sales
DAY 18

22. Destination Shoots
DAY 19

23. Working With & Training Second Shooters
DAY 20

24. Growing An Alternate Brand
DAY 21

25. The Wedding Day Timeline
DAY 22

26. Managing The Wedding Day
DAY 23

27. Post Wedding Sales And Pricing
DAY 24

28. Post Production – A Real World Workflow
DAY 25

29. Wedding Albums – Their Importance, New Trends & Selling Them
DAY 26

30. Ways Not To Suck At Customer Service
DAY 27

31. Video – The Future Of Story Telling For The Photographer
DAY 28

32. Packaging & Final Delivery To Your Clients
DAY 29

33. Lessons Learned – Where I Have Failed Over The Last 8 Years
DAY 30

34. The Journey Of You

35. The Journey Of You: 30 Day Plan

36. The Journey Of You: 60 Day Plan

37. The Journey Of You: 90 Day Plan

38. Student Examples

39. Interview With Warren McCormack

40. Interview With Lenny And Melissa Volturo

41. General Q&A
CLASS DESCRIPTION
You Are Not Entitled To Make Money – You Have To Earn It.
Business skills are non-negotiable – you must have them to succeed. Develop yours in Master the Business of Photography. Sal Cincotta will teach the business-first approach to photography you need to succeed in today’s competitive marketplace.
The viability of your photography business hinges on your plan. In Master the Business of Photography, you’ll get actionable business insights and guidance from Sal, an award-winning photographer, author, and owner of the million-dollar photography brand, Salvatore Cincotta Photography.
Sal will coach you, start to finish, through the process of developing a winning sales, marketing, and business plan and how to implement it. You’ll define your ideal client, learn how to get your price list right, and develop effective responses to sales objections. You’ll examine emerging trends in engagement and wedding photography and learn how to integrate them into your business. Sal will help you re-imagine and energize every aspect of your photography business.
You’ll learn how to:

Build a portfolio tailored to your ideal target client
Use social media to grow your business and expand your influence
Proactively instigate vendor relationships
Use marketing to book more sessions
Apply the new rules of SEO

You are not entitled to make money – you have to earn it. In this class you’ll develop an action plan for growing your business – no matter how long you’ve been in the business – with 30, 60, 90-day, and 1-year plans for keeping your growth on track.
Photographers work in a competitive industry and everyone can benefit from learning fresh, new marketing, pricing, and sales techniques. Commit to the success of your business and join Sal for Master the Business of Photography.
SAL CINCOTTA
Sal is an award winning photographer, author, and wppi platform speaker.
Sal is one of the most sought after business consultants in our industry, helping studios and photographers take their businesses to the next level.
In 2007, gross sales were less than $50k. Today, Salvatore Cincotta Photography represents a million dollar brand. Shooting weddings, seniors, babies and families – find out how he did it! Salvatore Cincotta Photography includes several brands including Studio C, Salvatore Cincotta Films, BehindtheShutter.com and Signature Collection Albums.