Ryan Deiss – How to Hire, Train and Manage a Rockstar Growth Team for Your Business

Description

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Ryan Deiss – How to Hire, Train and Manage a Rockstar Growth Team for Your Business
How to Hire, Train and Manage a Rockstar Growth Team for Your Business

Ryan Deiss
1.8KSTUDENTS

100%RECOMMEND THIS CLASS

28 Video lessons in HD
4h 22m of class content
Streaming access on desktop and mobile browsers
Offline sync with our iPhone & iPad apps

RYAN DEISS

Ryan Deiss (pronounced “Dice”) is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the “Customer Value Optimization” methodology.
LESSONS

1 Class Introduction 18:01

2 Class Introduction Why You Need A Growth Team 05:13

3 What Is A Growth Team? 07:09

4 The Mission Of The Growth Team 15:31

5 Types Of Growth Teams 08:45

6 8 Critical Skills Every Growth Team Must Have 08:25

7 How To Establish Communication And Accountability 08:44

8 Growth Acceleration Process 08:00

9 Focus On The Goal 05:29

10 Analyze The Opportunity 08:40

11 Brainstorm Possible Solutions 18:46

12 Prioritize The Team’s Ideas 05:25

13 Demo: The Growth Idea Sheet 09:34

14 Run The Test 16:51

15 Report The Results 02:53

16 The Tools We Use 06:13

17 How To Establishing A Culture Of Optimization 17:50

18 The Great Testing Tempo Myth 05:47

19 How To Run A Growth Team Meeting 19:40

20 Who Should Attend A Growth Team Meeting 12:50

21 The Importance Of Reporting And Documentation 07:51

22 How To Pilot A Growth Team In Your Company 06:46

23 Auditing Your Existing Capabilities 09:03

24 Make Any Essential Hires 16:38

25 Get A Quick Win 03:55

26 Get An Integrated Win 02:17

27 Decide Where The Team Should Live 03:04

28 Formalize And Announce 02:57
CLASS DESCRIPTION

Develop A Unified Team That Will Drive Your Business Forward

It’s a fact of life in the world of business: Sales and marketing teams just don’t get along. But in order for a company to be successful, it’s imperative to find a way for all parties to work together toward a single, overarching goal.
According to Ryan Deiss, founder and CEO of DigitalMarketer, the answer to this eternal conundrum is to develop a “growth team”—a cohesive unit that brings people together to minimize conflict and maximize revenue.
This course will take you through the step-by-step process of building a growth team, including how to establish an organizational structure, identify metrics and KPIs, and create meeting agendas. For companies wanting to take their business to the next level, this course is a must.
In this class, you’ll learn how to:

Identify the four roles and eight critical skills that define the modern growth team.
Audit your existing team and fill in the gaps.
Structure your team to maximize communication and accountability.
Prioritize growth ideas and align your team to the same strategic goal.
Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
Launch a growth team in both new and legacy businesses.
Eliminate the conflict that’s inherent between sales and marketing teams.
Improve internal communication.
Identify the metrics and KPIs that actually matter.