Donald Moine – Unlimited Selling Power How To Master Hypnotic Selling Skills

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Donald Moine – Unlimited Selling Power How To Master Hypnotic Selling Skills
This book applies Ericksonian hypnotic techniques to the interpersonal sales process. It covers developing rapport through pacing, using stories and metaphors, eliciting criteria and developing script books amongst many more. This book is full of penetrating insights. If I had one book only on the interpersonal psychology of selling I would choose this. Chapter 10 on interactive audio and video training has such penetrating insights it is amazing it was written way back in 1990 before the web. I find publication lists populated with junk sales books (“101 best closes” and such like). This book is not one of them. It is full of real substance. I wish I purchased it 8 years ago. The techniques they describe can be used in all interpersonal interactions, not only sales.
If you were to buy just one book on sales, this would be it.From how to build trust and rapport quickly, to creating mesmerizing sales presentations, developing questions to overcome the most obstinate of clients and disarm strong beliefs and opinions. This book tripled my sales in a short time.The hypernesia, ideosensory trance and revivication techiques are so effective and easy to use that they should be illegal. The book also offers a series of exercises on how to personalize the techniques for your own products and services. How to build a sales script book and concludes with strategies to become a sales champion and how to overcome stress.Some people may be turned off by the affirmations…I found that they worked when accompanied with visualization and techniques explained. Learning how to turn negative thoughts into positive actions was especially useful to me and my sales team.
This is a lexicon of solid, practical persuasion verbiage that you can use in your arsenal to help you get past the prejuidiced biases of prospects. I’ve implemented several of the techniques the author suggests as well as created a book of my own phrases and terms to use when the need arises. This has helped to shape my very own verbal arsenal. Not that you’ll rely on ALL of the techniques offered in this manual rather that they’re ready and at hand to use when the time comes up. Enjoy & Good Selling!
About Author:
Dr. Donald Moine, an international sales psychologist who has closely studied the careers of high achievers including CEOs of Fortune 500 companies and past presidents of the United States, observes, “Drive is one of the most transparent factors in the careers of ultrasuccessful individuals. But the drive itself will not yield productive results unless the energy is there to actualize it. One of the most overlooked factors in the success of Donald Trump is that he possesses a high level of energy that he can focus on any task at hand to overcome obstacles, wear down opponents and persist until he has achieved his desired goals.”
Donald Moine is credited with being one of the founders of the field of Sales and Marketing Psychology. He wrote the first Ph.D. dissertation in America on sales superstars and built expert models to teach their powerful influence strategies to others. Donald began actively trading the stock markets in 1974 while an undergraduate at the University of California.
In 1982, Dr. Moine and John Herd wrote the first book on neuro-linguistic programming (NLP) applied to sales and marketing. This book, Modern Persuasion Strategies, published by Prentice-Hall in 1983, went on to become a business best-seller in more than one dozen countries. Donald Moine was a student at the University of California at Santa Cruz when fellow student Richard Bandler and professor John Grinder originally developed NLP.
Dr. Moine has been hired by dozens of major corporations around the world to help with special marketing projects. His sales and marketing projects have led to documented sales increases of more than $9 billion for his clients. More importantly, his clients have been able to expand their businesses and create several thousand new jobs in a variety of industries. One client alone (Home Federal Bank) booked an additional $1 billion in new assets beyond all projections over an 18-month period of working with Dr. Moine, two of his partners and four of Dr. Moine’s consultants. Home Federal was able to save 927 formerly threatened jobs.
Our areas of expertise are sales and marketing effectiveness and investment strategy. We are focused on helping our clients achieve their profitability goals. In the investment field, we devote our efforts to helping clients maximize investment income. Dr. Moine has passed the Registered Investment Advisor Legal Examination and works as an IAR for two investment firms. Dr. Moine designs Income Portfolios.
Donald Moine started studying Neuro-Linguistic Programming (NLP) in 1974 while an undergraduate. NLP is the science of how words and language program human thought and behavior. Versions of Neuro-Linguistic Programming were later popularized by media-superstar Tony Robbins and others. Dr. Moine’s first book on NLP and sales (published in 1983 by Prentice Hall), literally changed the way sales and marketing campaigns are conducted around the world.
In 1990, Dr. Moine and New York Times syndicated columnist Dr. Ken Lloyd wrote Unlimited Selling Power, which has been one of the best-selling marketing books ever. Success magazine selected Unlimited Selling Power as one of the top 10 sales books of all time.
Donald Moine has served as a consultant to dozens of other firms on four continents. In addition to working with multi-billion dollar firms, Donald also works with many smaller companies, entrepreneurs, successful business owners, and professionals (primarily financial advisors, insurance professionals, famous speakers, top real estate trainers, authors).
Donald Moine has worked as a consultant and advisor to a number of well-known international marketing experts including Jay Abraham and Ted Thomas. He has served as the personal coach to several famous television and media personalities including Dave del Dotto and Charles Givens.
More than 200 executives, entrepreneurs, business owners, financial planners, stockbrokers, attorneys and other professionals and business people over the past twenty years have chosen Dr. Moine as their personal coach and advisor. Starting his career in the early 1980’s, Donald Moine is one of the pioneers in the field of professional coaching.
One of Donald’s special areas of expertise is marketing presentations. Dr. Moine’s marketing presentations and sales presentations are used by more than 90 of the Fortune 500 companies and countless smaller businesses. He is the co-author, along with Gerhard Gschwandtner, of The Sales Script Book, the #1 best-selling script book in the world. More than $1 million worth of copies have been purchased. Dr. Moine’s sales presentations have helped a number of companies break sales records and bring in millions to more than $1 billion in windfall profits.
Donald Moine is the author of ten books, dozens of training manuals and more than 300 business, marketing and investment articles. He has been interviewed on more than 150 talk radio shows and several television shows in the United States, Canada and Australia. Dr. Moine is a featured contributor every month on several of the top websites for financial advisors.
Donald’s latest book is Ultimate Selling Power: How to Create and Enjoy a Multi-Million Dollar Sales Career. Co-authored with Dr. Ken Lloyd, this book was published in October, 2002 by Career Press and has already been translated into seven foreign languages. Ultimate Selling Power is available in most major bookstores, on Amazon.com and other websites.
Donald Moine, several college professors and graduate students founded Association for Human Achievement, Inc. For the past 25 years, AHA has been dedicated to taking findings from the behavioral sciences and behavioral finance and applying them to business and investment management. AHA has received several government grants to support its work.
While we do not solicit endorsements, we have received more than 1,000 written endorsements of our work from financial advisors, insurance professionals, entrepreneurs and major companies. Clients describe our approach as practical, non-theoretical, down-to-earth and action-oriented. We give our clients all the credit for what they achieve. We serve as the catalyst.