Jay Calderin – Fashion Marketing and Branding

Description

Jay Calderin – Fashion Marketing and Branding download, Jay Calderin – Fashion Marketing and Branding review, Jay Calderin – Fashion Marketing and Branding free
Jay Calderin – Fashion Marketing and Branding

10 Video lessons in HD
2h 42m of class content

LESSONS
1. Intro To Fashion Marketing And Branding

2. Explore Your Audience

3. Display, Data And Design

4. Share Your Work

5. Find Your Following

6. Inform Your Brand

7. Build Your Business Model

8. Why Tell Your Fashion Story?

9. Establish Relationships

10. Be Ready For Change
CLASS DESCRIPTION
Design A Career Path.
Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.
You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience.
You’ll learn about:

Finding a following and sharing your work
Building a sustainable business model
Establishing professional relationships

Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.
Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.
JAY CALDERIN
The Boston Globe refers to Jay Calderin as “a budding designer’s best friend.” He is the author of The Fashion Design Reference & Specification Book (formerly Form, Fit, Fashion), which the LA Times called, “a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets.” It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.
Calderin founded and has served as the Executive Director of Boston Fashion Week since 1995. In 2012 he was appointed Creative Director of the first Chengdu Fashion Week in China. His work as a fashion designer has graced the pages of Vogue and Elle magazines. He held the office of Regional Director of the Fashion Group International of Boston from 2009­2010, and has continued to serve on its board of directors.
Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design, Boston. In addition to artist demonstrations and teaching studio art classes at the Museum of Fine Arts, Boston he also facilitates a program called Fashion Tales at several branches of the Boston Public Library. Jay was honored by Youth Design as Mentor of the Year 2014.
His pursuits as a professional coach and motivational speaker have afforded him opportunities to share and explore his ideas about the fashion industry at the Museum of Fine Arts, Boston, Peabody Essex Museum, Isabella Stewart Gardner Museum, and leading educational institutions that include Harvard University, Massachusetts Institute of Technology, Wellesley College, Tufts University, Lesley University, and Babson College.