Carolina Rogoll – How to Build a Memorable Brand

Description

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Carolina Rogoll – How to Build a Memorable Brand

9 Video lessons in HD
2h 35m of class content
Exclusive bonus content

LESSONS
1. Class Introduction

2. What Is A Star Brand & What They Get Right

3. Introduction To The Star Brand Model

4. Brand Assessment & Goal Setting

5. Defining Brand & Equity

6. Identifying The Brand Target

7. Crafting A Communication Strategy

8. Establishing The Market Strategy

9. Marketing Plan And Measurement
CLASS DESCRIPTION
Learn To Build, Manage, And Market Brands
For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:

Step 1: Brand Assessment & Goal Setting
Step 2: Equity and Targeting
Step 3: Crafting a Communication Strategy
Step 4: Marketing Mix
Step 5: Marketing Plan & Measurement

CAROLINA ROGOLL
Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over a decade. She has passion for building winning brands, creating award-wining advertising and has a strong track record in business management and coaching.
Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. She is the author of the best-selling book, “STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands” which introduces the Star Brand Model, a proven successful five-step process for building outstanding brands.  She is also a contributor to the Huffington Post and Entrepreneur.com. Carolina graduated Magna Cum Laude in Business Administration from Universidad de los Andes, Colombia, South America and Summa Cum Laude with dual undergraduate degrees in Marketing and Management from the A.B. Freeman School of Business, Tulane University in New Orleans, Louisiana. She received her MBA with honors at Williams College of Business, Xavier University in Cincinnati, Ohio. She speaks 5 languages.