It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.
Matthew Brandt – Product analytics
How can you convert product insights into actions?
It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.
Through real-This course will help you make product. It includes case studies, real-world examples, and a look at what to avoid. analytics You are a key competency and a driver of company growth.
Introduction video
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After 8 sessions, you’ll:
Master the art of collecting and analysing product-level data accurately
Learn how to implement and track important product metrics
Learn how to compare different segments of users with differing traits and consolidate data from multiple sources into one profile
Use Google Sheets functions like VLOOKUP or COUNTIF to your advantage. You can also use common MySQL arguments such COUNT, LIKE, and CASE to your advantage.
Benefits
Google Analytics. Mixpanel. Adobe Analytics.
We’ve all heard of them — they’re great for websites and apps with predefined goals and metrics.
Your product is more complex and has many obstacles to success.
This course will help you to understand your product data and give you the techniques and methods you need for turning that data into actionable insights.
Marianne M.
Digital Marketer @ Right Brain Agency
US
I feel so much more confident in analysis and optimization after taking CXL’s courses.
I have learned practical techniques that can be used in any business, from the best.
Anthony T.
Spotahome Excellence Manager
Spain
I have now established a foundation and method to support my work by using the strategies and techniques in CXL.
It gives me the confidence that I am moving in a positive direction and that my time is being used effectively and efficiently.
Bjørn S.
CMO @ Trendhim
Denmark
I thought I was very proficient in this area. analyticsThis course was not for everyone, but it was huge and well worth it.-A well-deserved slice of humble pie
It took me from the top on mount stupid down into the valley, and then across to the foothills at the slope of enlightenment. It was worth it.
Download immediately Matthew Brandt – Product analytics
This course is right for you if…
…you’re a Product Owners and want to know more about your product
…you’re an Analyst in a product-Driven organization
…you’re a UX Researcher and want to understand more about the product
This course is probably not for you if…
…you have no experience with traditional web analytics
…you already have 2+ years of experience in Product Analytics
…you’re not working with a product
Skills you should have in order to take this course
A basic understanding of data storage (databases), data collection and data storage
Knowledge of common terms is important analytics Tools such as Google Analytics and Kissmetrics, Webtrekk, Adobe Analytics, and Webtrekk
Experience using a web application (e.g. Trello, Dropbox, Salesforce, etc.)
Sneak preview: Lesson 1
Introduction to the product analytics
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About your instructor Matthew Brandt
Digital analyst for over six years Matthew has done end-To-End analytics Over 50 companies have been helped from the ground up. This includes tracking and overseeing implementations, building reports, and analysing the data.
The past 2 years Matthew Providing deep insights to all departments of a SaaS has been his forte-Company with a website-Based accounting product. He has contributed to improving the conversion rates of trial signups and trial to sales, as well as leverage onboarding to make it easier for users to get started faster.-To-Through precise data and insights, you can increase product development and customer satisfaction.
The complete course curriculum
Product analytics
1
Introduction to the product analytics
This class is all about getting to know the product. analytics and its associated terms, common pitfalls and questions, as well as differences to different types of analytics (such web analytics). You’ll also learn about what the difference is between a “classic” Website and web product
These topics are:
Product analytics definition
There are differences in product and service “classic” Web analytics
Common questions and errors
2
Data collection done right
3
Analysis tools
4
Core metrics
5
User & cohort analysis
6
Common questions & challenges
7
Monitoring and reporting on product metrics
8
It’s all connected
Take pride in your new skills by obtaining a certificate of completion
After the course is completed, you can pass a test and earn a CXL certificate.
It can be added to your resume, LinkedIn profile, or just for fun-earned raise you’ve been waiting for.
