B2B Marketing Foundations – Positioning

Your marketing efforts are fuelled by messaging. Good messaging will position your brand for success. It differentiates your offerings from the rest. File size: 375.50MB

B2B Marketing Foundations – Positioning

Your marketing efforts are fuelled by messaging. Good messaging can position your brand for success. It differentiates your offerings from others and helps customers to understand your unique value. This course is written by Ken Rutsky, a marketing consultant and expert. He shows you how to create powerful, effective messaging and positioning. B2B Products and services. First, you need to understand what targeting is and how this drives value. Next, explore the differences between business value (benefits) and learn how to create compelling benefits and positioning statements.
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Ken will help you communicate value better, win customers and grow your bottom line. Ken also offers tips on engaging your team and implementing your messages to the market.

These topics include:

Targeting
Choose a category
Building key messages
Supporting key messages
Create a positioning statement
Implementing your message