GrowthX Academy – Million Dollar Marketer

25,050.00

In this course I’m opening the kimono on everything I know about growth.

Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.

SEO? Let’s put my own backlink authority to the test.

Conversion Rate Optimization? You guessed it, full exposure.

GrowthX Academy – Million Dollar Marketer

Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
In this course I’m opening the kimono on everything I know about growth.

Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
SEO? Let’s put my own backlink authority to the test.
Conversion Rate Optimization? You guessed it, full exposure.

Class Curriculum
Identify your Target Audience

Introduction – Start Here (3:30)
Stakeholders (8:01)
Buyer Psychology (18:45)
The Path to Purchase (21:00)
Customer Profiling (10:21)
Pain Scoping (4:00)
[Bonus] Rapid Customer Development Case Study
Projects & Exercises
Resources
Summary

Paid Acquisition

Introduction (0:53)
Display (20:54)
Retargeting
Retargeting Audiences (4:31)
Search (5:55)
Google AdWords (18:47)
Simple ROI Dashboard
Live Account Exploration (13:01)
Intro to Landing Pages (4:23)
Landing Page Tutorial (88:57)
Projects & Exercises
Resources
Summary

Organic Acquisition

Introduction (1:22)
Calculate Traffic Goals (4:22)
Organic Channels
Intro to SEO (13:11)
[Bonus] Blog Post SEO Teardown (11:09)
[Bonus] Ecommerce Store SEO (25:24)
[Bonus] Local Services SEO (22:14)
Platforms (3:49)
Social Media (3:58)
Communities (7:16)
Growth Systems (8:46)
Intro to CRO (6:40)
Projects & Exercises
Resources
Summary (1:10)

Analytics

Introduction (5:18)
Content Analytics (13:00)
Product Analytics (13:00)
Growth Analytics (3:38)
Retention Analytics (6:45)
[Bonus] Retention Case Study
Intro to SQL (1:12)
Projects & ExercisesResources
Summary

Partnerships and Referrals

Introduction (0:53)
Types of Referrals (6:06)
Customer Referrals (14:24)
Scaling Word of Mouth (8:23)
Bonus – Partnership Launch Checklist (3:52)
Bonus – Partnerships that Cut Costs (3:41)
Projects & Exercises
Resources
Summary

[Bonus] Technical Marketing

Introduction
JavaScript Event Handlers (28:18)
Intro to APIs (55:27)
ROI with SQL (29:52)
Web Scraping
Automations
Projects & Exercises

[Bonus] Competitive Strategy

Brand Safety
Positioning & Differentiation
Migrating Clients
Intercepting Interest
Projects & Exercises

[Bonus] Conversion Rate Optimization

Do’s and Dont’s
Server vs Client-side A/B Testing
Single vs Two-tailed Measurement
Tools How-To
Projects & Exercises

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 Here’s What You’ll Get in GrowthX Academy – Million Dollar Marketer

GrowthX Academy – Million Dollar Marketer : Sample