Copyhackers – Master of Seasonal Sales
Course curriculum
Before You Begin: Ultimate Message Map & Solution Design
Make researching and planning easier with the UMM and Solution Design
How to know what research to do
How to document what you’re selling
How to document a new Product in your Ultimate message map
Start Filling In Your Solution Design Section
How to Complete the PCPO Section in Your Solution Design
How To Determine Who You’re Writing For
How to Complete the Rule of One Section in Your Solution Design
Researching Seasonal Emails
What you’ll need to research your seasonal emails
As part of research, let’s analyze BFCM emails
As part of research, let’s analyze BFCM offers
What offers has your audience responded best to?
Essential VOC research
How to Document your product
Thank you page surveys
How to organize your new thank-you page survey responses in your UMM
Moving on to Planning
Planning Seasonal Emails
What you’ll need to plan your seasonal emails
Styles of emails
The best possible offer
Offer logistics
Your Rule of One
PCPO, or How You’ll Sell It
A note on “Product Aware,” when it comes to offer-heavy emails
The seasonal email plan
The pre-campaign emails
The campaign emails
The post-campaign emails
You’re ready to write!
Writing Seasonal Emails
What you’ll need to write these emails
A quick refresher on From names
Write your pre-campaign emails: The Vote
Write your pre-campaign emails: Presell the Product
Write your campaign emails: The Subject Line Sell
Write your campaign emails: The Olive Oyl Email
Write your campaign emails: The Change
Write your campaign emails: Why They Buy
Write your campaign emails: Legit This Is It!
Write your campaign emails: The Counter Downer
Write your post-campaign emails
Finish with a quick comparison to your Solution Design
Editing Seasonal Emails
How to edit copy
Try it two ways
The Battlefield Principle Theory & In Media Res OTST
Color, Pattern, Texture, Shine and OTS
Laying it on thick
The Modified Foxtrot
Make it one sentence
The Seasonal Sweep
Your emails are ready to go
Researching Seasonal Ads
How To Start Researching Seasonal Facebook Ads
How To Use Past-Campaign Data To Guide Your Strategy
How to Find and Use Sticky Messages for Ads
Here’s What We Mean by “Sticky” VOC
Assessing Your Funnel “Ecosystem”
What You Need before Moving into Planning Your Seasonal Facebook Ads
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