Arlan’s Academy – Price Yourself Professionally w/ Jennifer Duann Fultz
Are you sick of that sinking feeling any time someone asks, “So how much do you charge?”
Price Yourself Professionally will empower service-based businesses to set rates that help them meet their financial goals and run a fulfilling, sustainable business. Students will learn how to calculate their internal hourly rate; adjust that rate for taxes, non-billable hours, and other variables; develop 3-4 service packages that also conveniently turn into a sales funnel; and ultimately set their prices based on hard numbers, not their feelings.Jennifer Duann Fultz is a freelance writer and business educator specializing in creating online courses for business owners who want to leverage their expertise through scalable information products. From her previous experience as an award-winning high school science teacher, she believes everyone can learn to teach well and loves breaking down complex concepts into simple lessons and exercises that promote lasting conceptual change.She is also the founder of Chief Executive Auntie, a blog and podcast where she helps Asian American and other BIPOC freelancers and creatives earn more money. She believes in leveraging our identity and struggles as an asset, not a hindrance. When searching for resources by and for BIPOC freelancers, she couldn’t find any so she made some herself.
Curriculum
Monthly office hours w/ Arlan and multiple experts
Registration
Section 1: Stop Underpricing Yourself
Pricing Myths(13:07)
Finding Your Internal Hourly Rate(6:45)
From Internal to Client Rates(4:31)
Section 2: Put Yourself on Salary
When to Charge Hourly(5:07)
Alternatives to Hourly Pricing(11:02)
How to Price Products(3:23)
Section 3: Package Your Services for Profit and Productivity
Advantages to Packaging Your Services(5:23)
Creating a Package Pyramid(17:04)
From Package Pyramid to Sales Funnel(3:34)
Section 4: But How Could I Possibly Charge This Much?!
Change Your Mindset(4:17)
Treating Yourself Like a Professional(21:52)
“Investing as a Catalyst” course
NEW 4-week program by Arlan
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