Erin Balsa – The Research Report Playbook

What You Get:
 
Lesson 1: Course Intro
Welcome + objectives
 
Lesson 2: Planning + Project Management 
Organizing all the moving pieces + setting clear expectations
 
Lesson 3: Data Collection + Analysis
Securing an audience, writing questions + analyzing raw data
 
Lesson 4: Report Writing + Design
Turning an outline into a polished report
 
Lesson 5: WebDev + Tracking
Setting up campaign tracking + QA
 
Lesson 6: Organic Promotion + PR
Generating attention + leads
 
Lesson 7: Paid Promotion 
Planning ads + writing ad copy
 
Lesson 8: Sales Enablement 
Helping sales have more productive conversations
 
Lesson 9: Post-launch
Analyzing results + making process improvements
 
Lesson 10: Monetization 
How to sell research reports to clients
 
Lesson 11: My Writing Process Deep Dive (Bonus)
How I do data storytelling, step-by-step