Katja Loom Academy – Ecommerce Analytics Mastery

WHAT YOU’LL LEARN?
 
Profit & Loss Statements (PnL)
Read & understand PnL in detail. Get benchmarks, discuss findings with C-level & finance, drive actions for different teams.
 
 
Ecommerce KPIs
Calculate and understand important Ecommerce KPIs; from customer acquisition to retention, website, contribution margins and profitability.
 
 
Cohort Analysis & CLV
Learn how to read & calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable and calculate break-even.
 
 
Forecasting & Planning
Write financial projections and forecast revenue & profitability with high accuracy, even a long time into the future.
 
 
Master Google Sheets
Basic & advanced Google Sheet formulas, functions and chart creation tailored for e-commerce data analysis.
 
 
 
Online academy: 11 years of experience condensed in 7 hours of well-prepared lessons, so you can focus on what’s really important
Hands-on exercises & real-life examples that you can apply in your daily work
Downloadable templates to use side-by-side with my step-by-step calculation videos
Summaries for every lesson so you can quickly recap & maximise the impact of your time
Regular ask-me-anything (AMA) sessions where you can ask any question (also anonymously) to avoid uncomfortable situations asking your boss or co-workers