What’s in the course?
01
Outbound
Persona workbook
Mastering talk tracks
Interviewing customers
02
Metrics
13 metrics to measure
Workbook: Reporting and analytics
Workbook: Business reports
Workbook: Test tracking
03
Sequence
Sequence structure: Aggressive
Sequence structure: Professional
Sequence setup
04
Cold Email
Frameworks
Subject lines
CTAs
1st email
Chat GPT prompts
Chat GPT personalization (The PS)
Chat GPT personalization (1st Email)
Chat GPT email templates
Chat GPT cold email examples
Bump emails
Close/lost re-engage
Past customers
05
Deliverability
Best practices
Not landing in SPAM
Metrics to measure
Tools and resources
06
Linkedin
Frameworks
Connection requests
1st message
2nd message
3rd message
Voice notes
07
Cold Calls
Frameworks
Openers
Questions
Closing
Discovery
Objection handling
Voicemails
08
Video
Best practices
Frameworks
Examples: Scripts
Examples: Mini demos
09
Selling
Persona workbook
Mastering talk tracks
10
Discovery Calls
10 common mistakes
Call structure
Agendas
First question
Preparation
Questions to learn more
Process questions
Differentiating your product
Question strategy and tactics
Storytelling
Next Steps
Multi Threading
11
Demos
8 common mistakes
Demo structure
Call preparation
Agendas
Slide decks
Before showing a feature
After showing a feature
Differentiating your product
End of demo questions
Multi Threading
Next steps
12
Multi Threading
4 core strategies
Persona mastery
Preparation
Building trust
End users
Decision makers
Multi threading framework
Partnering with champion
Mutual action plans
Emails
13
Late Stage
Working with your champion
Executive demos
Referrals
14
Negotiation
Sharing price on the first call
Proposals and visuals
Discovery questions
Negotiation strategies
Multi year commitments
Objection handling
Talk tracks
15
Email Templates
Post discovery call
Post demo
When you get ghosted
Providing value
Multi threading
Exec emails
16
Exercises
Discovery
Demos
Deal reviews
Working with your boss
Resources
