[Download] Kelsey Formost – Copy Class (2022)

600.00

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About the course: 

“COPYWRITING 101”

  • Exactly what copywriting is (and why it’s different than just plain ol’ writing)
  • The philosophy behind why copywriting works
  • How to write from your ideal customer’s mentality
  • The ONE goal of all copywriting
  • How to earn your readers’ trust using copy

DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE

  • How to figure out EXACTLY who you’re writing for.
  • How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
  • PLUS: My favorite Writer’s Block Busters if you feel stuck!

HOW TO WRITE A WEBSITE THAT SELLS!

  • The step-by-step process of writing a website that sells
  • Creating and understanding your unique value proposition
  • The importance of having site and page goals & how to set them
  • How to write headlines & sub-headlines that convert
  • How to easily write body copy without getting intimidated
  • & Finally- easy design tips that will make your site a pleasure to read!

WRITING EMAILS THAT CONNECT & CONVERT!

  • Why email should be your business’ #1 priority
  • How to create the perfect opt-in so people are excited to join your list
  • The 3 kinds of emails you NEED to have for your business
  • How to write irresistible “omg-I-have-to-click” subject lines
  • & My foolproof “High Five” method for writing drip campaigns

Plus bonuses and downloads like:

  • Ideal Customer Avatar worksheet-meets-mini-course
  • A fully-written email welcome sequence template-meets-mini-course
  • My proven website Headline Generator
  • & other bonuses

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